eServGlobal Releases a New Version of PromoMax, its Real Time Promotions Solution

By Eservglobal, PRNE
Thursday, January 13, 2011

PARIS, January 14, 2011 - eServGlobal Limited (LSE: ESG & ASX: ESV), a global telecoms
software vendor specializing in Mobile Money and Value-Added Services (VAS),
today announced the general availability of the latest release of its carrier
grade PromoMax solution.

PromoMax empowers telecom operators to deploy targeted,
personalized, diversified and timely promotions with a fast time to market.

With the release of this major upgrade, eServGlobal has
significantly boosted the performance of PromoMax and can now deliver rewards
in real time (15 seconds on average), over seven times faster than the
previous release. Now operators have the ultimate tool in their hands to
trigger rewards not in minutes but in seconds.

The release of PromoMax v3.2 will provide operators with even
more flexibility and creativity when building their promotions. The new
features include significant benefits in terms of approval flow which offers
additional internal controls to ensure protection of revenue at every stage.
More types of promotions than ever before, including promotions based on
customer life cycle, pre-determined schedule based events, incoming call
usage and service activation based promotions as well as opt-in promotions.

PromoMax has been benchmarked for 50+ million subscribers and
300+ million daily service events. The solution is currently running 20+
simultaneous active promotions at one of eServGlobal's customers reaching
peaks of 1.8 million rewards per day granted on a human real time mode.

"We are proud of the carrier grade performance of our PromoMax
solution," commented Craig Halliday, CEO, eServGlobal. "PromoMax gives
operators access to advanced customer intelligence tools to drive preferred
customer segments with retention, upsell and cross sell offers, in real

As a standalone, non-intrusive platform installed in the
operator's network, PromoMax provides an extensive set of tools to increase
revenue and fight churn. PromoMax's scalability and modularity enables
service providers to choose the functionalities they need and to evolve in
accordance with their strategy.

About eServGlobal

eServGlobal specializes in Mobile Money solutions and
Value-Added Services (VAS), to help Telco Service Providers increase their
revenue and gain and maintain customer ownership.

eServGlobal invests heavily in product development, using
carrier-grade, next-generation technology aligned with the requirements of
more than 60 customers in over 45 countries. For 24 years, mobile, fixed,
Internet and multiplay telco providers have used our capabilities to lead and
innovate in their local markets, leveraging their core assets and their
trusted agent and subscriber relationships.

With 13 offices globally, eServGlobal provides full
"end-to-end" and "any account to any account" Mobile Financial Services and
International Money Transfers.

Our Value Added Services in promotions, loyalty, messaging,
and multiplay are focused around the transaction and enable service providers
to engage with the subscriber in a personalized and dynamic manner.

To reduce time-to market and manage exposure to CAPEX, we now
offer multiple licensing alternatives, including SaaS-based, flexible
revenue-share pricing.

eServGlobal is listed on the Australian Securities Exchange
(ESV) and the London Stock Exchange AIM (ESG). More information at:

For further information, please contact:

For further information, please contact: eServGlobal, Alison Cheek,Communication Manager, alison.cheek at , T: +33-6-87-96-77-46, F: +33-1-46-12-77-49

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