Redknee Secures Multi-Million Dollar Upgrade With Tier One North American Operator

By Redknee Solutions Inc., PRNE
Tuesday, January 11, 2011

Redknee Upgrade Delivers Subscriber Privacy With Greater Personalization

TORONTO, January 12, 2011 - Redknee (TSX:RKN), a leading provider of business-critical billing and
charging software and solutions for communications service providers, is
pleased to announce a multi-million dollar upgrade of Unified Profile Server
(UPS) by a Tier 1 North American operator. The upgrade will enable the Tier 1
operator to optimize 3rd party content in order to personalize value-added
services and generate new revenue streams such as mobile advertising. The
need to provide a better customer experience for app users becomes imperative
for Tier 1 operators as it is estimated that revenue generated from mobile
applications and content in North America alone will exceed CDN$10 billion by

Lucas Skoczkowski, Redknee's CEO commented:

"The growth of smart phones and mobile applications has set the scene for
3rd party content and value-added services to flourish. Redknee's
personalization solutions are enabling this Tier 1 operator to maximize the
intelligence held within the subscriber profile to deliver targeted, relevant
value-added services and 3rd party content in order to grow revenues and
drive profitability. At Redknee, we are continuing our investment in
solutions that serve the global wireless markets, supporting the success of
our customers and the execution of our growth strategy."

Unified Profile Server provides Tier 1 operators with a robust subscriber
privacy, policy and personalization framework that stores, manages and
provides controlled access to user Value Added Services (VAS) profile data.
This enables Tier 1 operators to maximize new revenue streams generated from
Over-the-Top mobile services and smartphone applications, such as games,
social networking and enterprise applications, and manage user privacy and
policies, while reducing existing operational costs. With UPS 3.0, this Tier
1 operator is able to deliver a more personalized offering to its customers
by defining specific privacy policies for network enablers such as Social
Networking, Mobile Advertising, Presence, Instant Messenger, and Location
Based Services. Using Redknee's self-care platform, subscribers are empowered
to determine which applications, co-workers and friends can access their
personal data, and can also control which applications they do not wish their
location to be given to, such as navigation services, or targeted marketing,
should they not wish to opt in. By managing and unifying all subscriber VAS
profiles within a converged platform, operators also benefit from reduced
operational costs and process efficiencies. Redknee's Unified Profile Server
supports multiple leading operators in North America and Western Europe,
serving more than 125 million subscribers.

For more information visit

About Redknee:

Redknee is a leading global provider of innovative communication software
products, solutions and services. Redknee's award-winning solutions enable
operators to monetize the value of each subscriber transaction while
personalizing the subscriber experience to meet mainstream, niche and
individual market segment requirements. Redknee's revenue generating
solutions provide advanced converged billing, rating, charging and policy for
voice, messaging and new generation data services to over 90 network
operators in over 50 countries. Established in 1999, Redknee Solutions Inc.
(TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee
Inc. and its various subsidiaries. References to Redknee refer to the
combined operations of those entities. For more information, visit

    For further information:

    Redknee Solutions:
    Humera Malik, Director of Global Marketing,

    Redknee Solutions:
    David Charron, Chief Financial Officer

    Investor Relations:

For further information: Redknee Solutions: Humera Malik, Director of Global Marketing, +1-905-625-2102, humera.malik at . Redknee Solutions: David Charron, Chief Financial Officer, +1-905-625-2943. Investor Relations: Investor_relations at .

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