eServGlobal’s Hosted Subscriber Stimulation Service Launches With 2degrees

PARIS, September 2, 2011 -

eServGlobal announces that New Zealand operator, 2degrees, has implemented its Subscriber Stimulation Service. Following the implementation, 2degrees becomes the 17th operator around the world to deploy eServGlobal’s Subscriber Stimulation Service. Using eServGlobal’s Software as a Service (SaaS) facilities, the service was operational in just 3 weeks.

eServGlobal’s SaaS Subscriber Stimulation Service allows operators to micro-segment customers based on pre-determined parameters in order to implement targeted stimulation campaigns. No membership or registration process is required and the reward mechanism is easily understood by the subscriber. Campaign results are measured through weekly reports and the service can easily be adjusted at any point through a user friendly interface to maximise the impact on the operator’s revenues.

2degrees is the fastest growing mobile operator in New Zealand and is consistently focussing on innovative ways to fuel this growth. Stimulation campaigns are an important tool to reduce subscriber churn and stimulate customer usage. eServGlobal worked closely with 2degrees to develop a program with agreed success indicators, which addresses the specificities of their market.

“The implementation of our service at 2degrees demonstrates the versatility of our SaaS solutions,” said Craig Halliday, CEO, eServGlobal, “Building on the success of initial deployments in emerging markets, we now have proof that our SaaS solutions have all the ingredients for success in a developed market.”

“As an operator which prides itself on innovation, we were very impressed with the solution offered to us by eServGlobal,” said Larrie Moore, 2degrees CMO, “We look forward to more great results as we build on the offering and continue to expand the service in the future.”

eServGlobal is operating the service with 2degrees on a fixed monthly fee, based on the number of active campaigns.

About eServGlobal    

eServGlobal specializes in Mobile Money solutions and Value-Added Services (VAS), to help Mobile Service Providers increase their revenue and gain and maintain customer ownership. eServGlobal invests heavily in product development, using carrier-grade, next-generation technology and aligning with the requirements of more than 70 customers in over 45 countries.

For more than 25 years mobile, fixed, Internet and telecom providers have used eServGlobal solutions to lead and innovate in their local markets, leveraging their core assets and their trusted agent and subscriber relationships.

With 14 offices globally, eServGlobal provides full “end-to-end” and “any account to any account” Mobile Money Services and International Remittance Services. eServGlobal’s HomeSend solution is the only mobile-centric international remittance hub to gain endorsement from the GSM Association.

eServGlobal’s Value-Added Services in promotions, loyalty and messaging enable service providers to engage with their subscribers in a personalized and dynamic manner.

To reduce time-to market and to meet the needs of operators and banks, eServGlobal provides multiple licensing alternatives as well as SaaS-based products and services.

eServGlobal is listed on the Australian Securities Exchange (ESV) and the London Stock Exchange AIM (ESG). More information at: 

    www.eservglobal.com

    www.cenkos.com

    www.threadneedlepr.co.uk

For further information, please contact: eServGlobal, Alison Cheek, Communications Manager T: +33(0)1-4612-7746; Cenkos Securities plc; Ivonne Cantú/Stephen Keys (Nomad), T: +44(0)20-7397-8980; Threadneedle Communications, Caroline Evans-Jones/Josh Royston/Hilary Millar, T: +44(0)20-7653-9850