European EFM leader QuestBack Sets Sights on US With Hire of Market Research Strategist

NEW YORK, October 5, 2011 -

Appointment of QuestBack President of US operations part of strategy to focus on US market penetration

Today QuestBack, the leading European Enterprise Feedback Management (EFM) provider and top five global vendor, announces plans to strengthen its focus on the US market, with the appointment of Suresh Subbiah as its US president.  

Suresh Subbiah brings a wealth of market research industry experience, with 16 years of global management expertise within some of the strongest players in the market.  Suresh will use this experience to drive forward QuestBack’s plans to invest and expand in the US market.  This will be supported by new sales and marketing talent to further strengthen the existing US team.

Suresh has a proven track record for driving market share, profitability and business growth in this highly competitive industrySuresh has held several leadership positions and was instrumental to the growth of the organizations he worked for. Suresh was most recently Chief Operating Officer, of United Sample, Inc and prior to that he was the Chief Operating officer for Survey Sampling Inc. Suresh was responsible for streamlining the business, and accelerating sales through implementing a renewed business strategy; product diversification; process redesign; and talent acquisition. Suresh led the transformation of the organisations to a unified and global operating model, leading to a turnaround in business results and corporate culture.

Ivar Kroghrud, QuestBack CEO, says: “We are very excited to welcome Suresh Subbiah to the QuestBack team as president of North America operations. I know his outstanding experience as a business leader within the market research industry will help us to achieve our objectives of growing our US market share, and to continually improve our offering to our customers.”

QuestBack has grown to become one of the leading EFM providers globally through a strong product offering and acquisition programme. QuestBack has recently announced the acquisition of social CRM provider Globalpark, and launched QuestBack Social Connect to help clients improve business insight through social media channels. QuestBack’s web-based services for relationship development through the collection, analysis, and follow-up of business critical information help companies to improve their performance by enhancing satsifaction amongst employees and customers, as well as enhance market expertise.

Suresh Subbiah adds: “As one of the leading global EFM software providers, with a highly regarded product offering and enviable customer base, I’m thrilled to join the QuestBack team and to drive forward market success in the US.”

About QuestBack:
QuestBack Group is Europe’s leading Enterprise Feedback Management and one of the world’s Top 5 vendors. QuestBack provides online survey solutions, panel solutions and social CRM solutions - web-based services for relationship development through the collection, analysis, and follow-up of business critical information. QuestBack’s clients achieve better financial performance through increasing the satisfaction and loyalty among their customers and employees. QuestBack was founded in 2000 and has achieved double-digit growth ever since. The Company is headquartered in Oslo, Norway with subsidiaries in 7 countries and offices in a total of 17 countries, and serves over 5,000 customers across all sectors and industries, including Volvo, Ernst & Young, Coca-Cola, Microsoft and Bosch.

For press information, please contact: Suresh Subbiah
President North America Operations, Cell: +1-203-500-7513, Phone: +1-646-597-6725 Ext 111