Europe’s Most Valuable Brand Corporations: Nokia EUR 35,220 bn, Followed by French LVMH Group and Belgian Inbev Group

VIENNA, Austria - The European brand value study eurobrand2009 was presented by European Brand Institute in Vienna. Details and reports: study.eurobrand.cc.

Europe’s most valuable brand corporations are: 1. Nokia (EUR 35,220 bn), 2. LVMH (EUR 32,365 bn), 3. INBEV (EUR 26,927 bn), 4. Vodafone (EUR 23,789 bn), 5. Unilever (EUR 22,829 bn), 6. Telefonica (EUR 22,128 bn), 7. Mercedes (EUR 19,392 bn), 8. Deutsche Telekom (EUR 19,093 bn), 9. BMW (EUR 18,765 bn), 10. SAB Miller (EUR 18,349 bn).

Gerhard Hrebicek, Director of European Brand Institute summarizes three major findings:

“1. Crisis hits Europe’s financial services and automotive brands significantly.

Financial Services brands deteriorate on average 24% of brand value, whereas automotive brands lose 9,6%. U.K.’s banking group RBS (-40%), German’s Allianz Group (-18,5%) and automotive brands such as Fiat Group, Mercedes and Porsche were affected most.

2. Consumer good brands are the winners of the crisis, with 5,8% increase in total brand value. High-flyer of the year is Belgium’s Inbev Group, rising its brand value by 56% through successful US- brand Budweiser acquisition. Other consumer conglomerates, such as SAB Miller (+24,5%), Carlsberg (+21,5%), Nestlé (+15%) and Heineken (+14,4%) could gain remarkable brand value.

3. CEE Radar: Russia’s Beeline first CEE brand in Europe’s TOP50 ranking.

Russian’s TOP 10 brand corporations show 15,9% brand value growth compared to 2008, with even 27,6% brand value increase of leading brand Beeline. Poland’s No. 1 Polkomtel could grow by 17,5%, also Gorenje (SL), OTP Bank (HU), Loto (RO) and Sazka (CZ) could improve their brand values considerably.

eurobrand2009 examines more than 3.000 brand corporations in 24 countries and 16 industries.

Press Contact: maX iconvienna GmbH Mag. Renate Altenhofer Tel.:+43-1-532-1000-23 mailto:office@maxcc.at study.eurobrand.cc

Source: EUROBRAND 2009

Press Contact: maX iconvienna GmbH, Mag. Renate Altenhofer, Tel.:+43-1-532-1000-23, mailto:office at maxcc.at, https://study.eurobrand.cc