Exclusive Beauty Market Research & Consumer Insight Presented at HBA Global Expo

NEW YORK -

- Trend Data from The NPD Group & HBA will Help Brand Manufacturers Formulate Product Development Plans

This September at HBA Global Expo, Karen Grant, the Global Beauty Industry Expert at The NPD Group will present a custom HBA Survey identifying key consumer findings on what is happening in the cosmetics, skincare and fragrance marketplace and its affect on product development plans. Her session is the kick-off to the Trends Conference taking place Tuesday, September 15th at the Javits Center in New York during HBA Global Expo & Conference, September 15-17. HBA is the largest product development event in the cosmetics, fragrance, personal care and well-being industries.

In this special session, Ms. Grant will provide an overview of the beauty industry and provide current data on how the economy has affected the beauty sector and consumer buying behavior. Also discussed will be what beauty channels have been impacted the most, and the difference ethnicity and geography may have on purchasing decisions and patterns.

She will then present exclusive HBA research that delves into who is currently using and not using beauty products including make-up, skin care and fragrance. The data will unveil how these findings differ by age, region, income and ethnic group. Compelling insight on why consumers have never used or stopped using beauty products in the past two years will also be discussed.

The HBA research will also analyze the length of time consumers will try a product before deciding if it is effective and their reasons for not purchasing the product again. The overall shopping experience will also come into play as well as what other products consumers buy when shopping for beauty.

“Now more than ever, companies need strategic insight on emerging market trends, brand and sector vulnerabilities, and new opportunities for growth. This custom HBA research will provide attendees with meaningful data that will help them compete during these challenging business times and provide a stronger foundation for future developments,” said Karen Grant, Vice President, NPD Beauty.

The Trends Conference at HBA will also have sessions on “How to Market the Recessionista” with leading experts from Bliss, Oasis Day Spa, Red Door Spa and CO Bigelow; “Inspirational Colors for 2010″ with trend watchers from Pantone and Amapacet, and “How to Attract and Engage Beauty Customers During the Recession,” presented by Allure Magazine.

In addition to the Trends Conference, HBA will also provide educational programming tracks on Green Business, Private Label and CoPack, X-Ceuticals, and the HBA Marketing and Technical Conference. There will also be three workshops on Medical Sourcing; Anti-Aging & Stem Cells; and BioActives Influence on Skin Function & Appearance.

HBA Global Expo will open with a Keynote Address by organic and naturals pioneer and advocate, Horst Rechelbacher, Founder of Intelligent Nutrients and Aveda followed by a special presentation of the “Positively Beautiful” award by Lisa Price of Carol’s Daughter.

Complementing the educational agenda is an exhibit floor showcasing a full spectrum of products and services, including: private label, contract manufacturing, prestige and mass market packaging components, delivery systems, design houses, raw material and ingredient suppliers.

The HBA New Products Innovation and Innovating Trends Showcase by Mintel will highlight this year’s hottest announcements and products and the Beauty Innovations Theater will offer a full program of concise, ready-to-implement solutions. In addition, HBA attendees will be able to visit the Spa & Resort/Medical Aesthetics Expo taking place upstairs in the Galleria on September 15th & 16th. To register in advance for the HBA Global Expo & Conference go to www.hbaexpo.com or call +1-212-600-3085.

About HBA Global Expo

HBA Global Expo, produced by UBM International Media, is the most important product development event and educational forum in the industry for the beauty, health and wellness industries. Showcasing everything from formula to finish, HBA attracts beauty and personal care professionals from all over the world. Both the exhibition and educational program focuses on key areas of business including packaging innovations, marketing, technical advancements, trends, private label, sustainability, and the X-Ceutical market. The 17th Annual HBA Global Expo & Conference will take place September 15-17, at the Jacob K. Javits Convention Center in New York. For more information on the HBA events go to www.hbaexpo.com. For year-round access to industry suppliers go to www.hba365.com and for honest beauty tips visit the HBA blog at www.hbaexpo.com/blog.

Contact: Annie Scully, +1-845-368-0608, ascully@hbaexpo.com

Source: HBA Global Expo

Annie Scully, +1-845-368-0608, ascully at hbaexpo.com