Experience the Bosch Anniversary Worldwide on the web

STUTTGART, Germany, July 20, 2011 -

Lively Website Now Even More Interactive

iPhone app: Upload Images Even When on the Move

The anniversary website: href="\\lonpivdocs\redocs\Users\richard.peters\AppData\Local\Temp\www.125.bosch.com">
www.125.bosch.com

The BoschGlobe: a turnable and zoomable 3-D globe

My Global Impression: Users can now upload images of their
personal Bosch moment using an iPhone app

The “Bosch125″ iPhone app - now available for download from the App
Store ( bit.ly/oW9d6G ) -
allows users to upload their impressions to the BoschGlobe even
when they are on the move. Users can take pictures and add comments
directly within the app. Their “My Global Impression” will
then be published on the anniversary website at the touch of a
button and placed in exactly the right spot on the BoschGlobe
thanks to GPS. It is just as easy to use the app to convey best
wishes that light up like ignition sparks, or to post wishes that
will impact on the appearance of the BoschGlobe in future.

My Global Impression

Since the start of the year, the BoschGlobe has been a central
aspect of the 125th anniversary of the company. At href="www.125.bosch.com/">www.125.bosch.com Bosch
invites people around the world to use a turnable and zoomable
interactive 3-D globe to find out about the company’s history, its
present, and its future. It is a lively website where associates
from all around the world have congratulated the company on its
anniversary with videos they filmed themselves, and where many
visitors have posted their wishes for the future of Bosch. As of
today, visitors to the site can add their own images to the “Global
Impressions of Bosch” image series: 125 photos taken at exactly the
same instant, creating a unique snapshot of the company that
reflects the impressive diversity of the Bosch Group. Users now
have the option of adding their own photo, contributing through
“My Global Impression” to the vivid mosaic of images that
celebrate Bosch. It can be a picture of a favorite cupboard that
was put together using a Bosch cordless screwdriver, a son’s first
vacation job at the Bosch plant that was documented with images and
words, about looking forward to a dream kitchen with its built-in
Bosch dishwasher, maybe about the daily journey home, made much
safer by ESP, or perhaps the Bosch Car Service that gets a car back
on the road after a breakdown. Each post appears instantly at the
appropriate spot on the BoschGlobe and makes the global company
portrait even more varied and exciting.

The Bosch Group is a leading global
supplier of technology and services. In the areas of automotive and
industrial technology, consumer goods, and building technology,
some 285,000 associates generated sales of 47.3 billion euros in
fiscal 2010. The Bosch Group comprises Robert Bosch GmbH and its
more than 350 subsidiaries and regional companies in over 60
countries. If its sales and service partners are included, then
Bosch is represented in roughly 150 countries. This worldwide
development, manufacturing, and sales network is the foundation for
further growth. Bosch spent 3.8 billion euros for research and
development in 2010, and applied for over 3,800 patents worldwide.
With all its products and services, Bosch enhances the quality of
life by providing solutions which are both innovative and
beneficial.

Bosch is celebrating its 125th anniversary in 2011. The
company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942)
as a “Workshop for Precision Mechanics and Electrical
Engineering.“ The special ownership structure of
Robert Bosch GmbH guarantees the entrepreneurial freedom of the
Bosch Group, making it possible for the company to plan over the
long term and to undertake significant up-front investments in the
safeguarding of its future. Ninety-two percent of the share capital
of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a
charitable foundation. The majority of voting rights are held by
Robert Bosch Industrietreuhand KG, an industrial trust. The
entrepreneurial ownership functions are carried out by the trust.
The remaining shares are held by the Bosch family and by Robert
Bosch GmbH.

Additional information is available online at href="www.bosch.com/">www.bosch.com,
www.bosch-presse.de, and href="www.125.bosch.com">www.125.bosch.com
.

Contact person for press inquiries:
Martin Gansert,
phone +49-711-811-6831
For further information, visit: href="www.125.bosch.com/">www.125.bosch.com
and href="bit.ly/qrNl3Q">bit.ly/qrNl3Q

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