Finnish Broadcaster MTV MEDIA Launches Big Brother Mobile Video Pilot Service Using ThirdPresence's Mobile Video Platform

HELSINKI, Finland, November 11 - ThirdPresence Ltd., the leading mobile video platform, has worked
together with Finnish broadcaster MTV3 to pilot a mobile service with which
viewers can watch the Big Brother reality show live 24/7 using their iPhone
or iPod touch.

"We are excited that Big Brother fans can now use their iPhones and iPod
touch to watch the same 24/7 live video feed that is available on our MTV3
Katsomo service on the Web. Extending the service from Web to mobile allows
people to tune in to Big Brother regardless of time or place. For this pilot
it was very important to extend our Big Brother online live video service to
mobile as easily, securely, reliably and cost-effectively as possible without
compromising video quality. That is why we chose to use ThirdPresence to
power our Big Brother mobile video pilot service," Sami Kanninen, Product
Manager WebTV at MTV MEDIA.

"Mobile phones are increasingly being used to access video content and
this poses certain challenges to broadcasters and media companies. By using
our mobile video platform media companies and broadcasters can easily publish
their video content to mobiles. We are excited to work with the leading
Finnish broadcaster MTV3 to help them extend the Big Brother brand to the
iPhone," says Esa Hotti, ThirdPresence's head of customer operations.

Big Brother 24/7 is available for all iPhone and iPod touch users who
have subscribed to the pay-per-view package.

MTV MEDIA brings you the most wanted electronic services in Finland. MTV
MEDIA operates nine TV channels: the nation's favourite channel, MTV3, the
rapidly growing Sub, and the pay-TV channels MTV3 MAX, MTV3 Fakta, Sub Leffa,
Sub Juniori, MTV3 AVA, MTV3 Sarja and MTV3 Scifi. MTV MEDIA represents CANAL+
pay-TV services in Finland. Also part of MTV MEDIA is mtv3.fi, one of
Finland's most popular online media, and Finland's most-listened commercial
radio station, Radio Nova.

ThirdPresence is a SaaS platform that enables media companies to
distribute their content to any multimedia-capable mobile phone.
ThirdPresence can be used to deliver video-on-demand, podcasts and live video
in a format that is optimized for each mobile device. ThirdPresence also
enables monetization of the content either by advertising or pay-per-view.
For more information, visit www.thirdpresence.com

    Press contact:
    ThirdPresence
    Markus Bäckström
    Phone +358-50-563-4959
    markus.backstrom@thirdpresence.com

Press contact: ThirdPresence, Markus Bäckström, Phone +358-50-563-4959, markus.backstrom at thirdpresence.com