First Choice Features TripAdvisor’s User-Generated Content

LONDON, June 15, 2011 -

A partnership between First Choice and TripAdvisor^®
launches today that enables travellers on FirstChoice.co.uk to
benefit from user reviews and ratings from the world’s largest
travel website.

FirstChoice.co.uk will feature TripAdvisor’s user-generated
content, including hotel reviews, allowing customers to make more
informed hotel decisions based on fellow travellers’ feedback.

Nathan Timmins, head of online marketing at Tui UK and Ireland,
said: “We want our visitors to have the best online experience
possible, this is why we’ve introduced TripAdvisor reviews and
ratings to our site.”

“Customers will now have all the information they need about our
holidays in one place and this new content will assist our visitors
in making the best possible decisions, ultimately leading to a
better travel experience.”

“Customers will now have all the information they need about our
holidays in one place and this new content will assist our visitors
in making the best possible decisions, ultimately leading to a
better travel experience.”

Pollyanna Vincent, Partnerships Manager UK for TripAdvisor,
commented “We are thrilled to extend our relationship with TUI
further by partnering with First Choice. Their customers can now
make the very best travel decisions through insight and feedback
from the experiences of over 40 million real travellers.”

About TripAdvisor

TripAdvisor® is the world’s largest travel site, enabling
travelers to plan and have the perfect trip. TripAdvisor offers
trusted advice from real travelers and a wide variety of travel
choices and planning features (including Flights search,
TripAdvisor Mobile and TripAdvisor Trip Friends) with seamless
links to booking tools.

TripAdvisor® Media Group, operated by TripAdvisor LLC, attracts
more than 50 million unique monthly visitors* across 18 popular
travel brands**. TripAdvisor-branded sites make up the largest
travel community in the world, with more than 40 million unique
monthly visitors***, 20 million members, and over 45 million
reviews and opinions. The sites operate in 29 countries
worldwide****, including China under daodao.com. TripAdvisor also
operates TripAdvisor for Business, a dedicated division that
provides the tourism industry access to TripAdvisor’s millions of
monthly visitors. The division includes Business Listings, which
allows hoteliers to connect directly to millions of researching
travelers, and Vacation Rentals, which helps property managers and
individual home owners list their properties and showcase hotel
alternatives. 

TripAdvisor Media Group websites have been recognized as top
travel resources in 2010 by Condé Nast Traveller, Good
Housekeeping, TIME magazine and Travel + Leisure.

TripAdvisor Media Group generated $486 million in revenue in
2010.  TripAdvisor and the sites comprising the TripAdvisor
Media Group are operating companies of Expedia, Inc. (NASDAQ:
EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or
registered trademarks of TripAdvisor LLC in the U.S. and/or other
countries. Other logos or product and company names mentioned
herein may be the property of their respective owners.

©2011 TripAdvisor LLC.  All rights reserved. 

*Source: comScore Media Metrix for TripAdvisor Media Group
Sites, Worldwide, August 2010

** In addition to TripAdvisor, The TripAdvisor Media Group of
websites includes: href="www.airfarewatchdog.com/">www.airfarewatchdog.com,
href="www.bookingbuddy.com/">www.bookingbuddy.com,
href="www.cruisecritic.com/">www.cruisecritic.com,
www.everytrail.com,
href="www.familyvacationcritic.com/">www.familyvacationcritic.com,
www.flipkey.com, href="www.holidaylettings.co.uk/">www.holidaylettings.co.uk,
href="www.holidaywatchdog.com/">www.holidaywatchdog.com,
href="www.independenttraveler.com/">www.independenttraveler.com,
www.onetime.com, href="www.seatguru.com/">www.seatguru.com, href="www.sniqueaway.com/">www.sniqueaway.com, href="www.smartertravel.com/">www.smartertravel.com,
href="www.travel-library.com/">www.travel-library.com,
www.travelpod.com,
href="www.virtualtourist.com/">www.virtualtourist.com
and www.kuxun.cn.

***Source: comScore Media Metrix for TripAdvisor Sites,
Worldwide, August 2010

**** TripAdvisor sites operate in 29 countries worldwide: href="www.tripadvisor.com/">www.tripadvisor.com,
href="www.tripadvisor.co.uk/">www.tripadvisor.co.uk,
www.tripadvisor.ca,
www.tripadvisor.it,
www.tripadvisor.es,
www.tripadvisor.de,
www.tripadvisor.fr,
www.tripadvisor.jp,
www.daodao.com, href="www.tripadvisor.in/">www.tripadvisor.in, href="www.tripadvisor.se/">www.tripadvisor.se, href="www.tripadvisor.nl/">www.tripadvisor.nl, href="www.tripadvisor.com.br/">www.tripadvisor.com.br,
href="www.tripadvisor.com.tr/">www.tripadvisor.com.tr,
www.tripadvisor.dk,
href="www.tripadvisor.com.mx/">www.tripadvisor.com.mx,
www.tripadvisor.ie,
href="www.tripadvisor.com.au/">www.tripadvisor.com.au,
href="www.tripadvisor.com.sg/">www.tripadvisor.com.sg,
href="www.tripadvisor.co.kr/">www.tripadvisor.co.kr,
no.tripadvisor.com, href="pl.tripadvisor.com/">pl.tripadvisor.com, href="th.tripadvisor.com/">th.tripadvisor.com, href="www.tripadvisor.ru/">www.tripadvisor.ru, href="www.tripadvisor.com.gr/">www.tripadvisor.com.gr,
href="www.tripadvisor.co.id/">www.tripadvisor.co.id,
href="www.tripadvisor.com.ar/">www.tripadvisor.com.ar,
www.tripadvisor.tw
and href="www.tripadvisor.com.my/">www.tripadvisor.com.my.
 

For further information please contact: Laurel Greatrix, TripAdvisor, +44(0)20-194-2150/ +44(0)777-801-3639 / lgreatrix at tripadvisor.com