Tripadvisor Launches Award-Winning Flight Search in Ireland

By Tripadvisor, PRNE
Monday, May 9, 2011

TripAdvisor Flights Brings Greater Transparency and Choice to Online Flight Search

LONDON, May 10, 2011 - TripAdvisor(R) (, the world's largest travel
website*, today launches its award-winning flight search engine in Ireland
providing Irish travellers with outstanding flight deals and invaluable
airline intelligence.

The flight meta-search engine, now available on, offers
several innovative features including a first-of-its-kind Fees Estimator,
airline ratings from real fliers and Air Watch airfare alert e-mails.

"Over the past two years, TripAdvisor Flights has helped tens of millions
of travellers in the U.S. and UK uncover the most flight choices and lowest
airfares," said Bryan Saltzburg, general manager of TripAdvisor Flights.
"We're excited to bring our award-winning flight search to even more
travellers with our launch in Ireland. Now Irish travellers will have a
comprehensive set of tools as they research flight options, from our
innovative Fees Estimator to airline ratings from their fellow fliers."

Travellers can find flights from hundreds of carriers including Aer
, British Airways, bmi, easyjet and Virgin Atlantic to name a few, in
addition to flights listed by Ireland's best travel companies including
Expedia, lastminute, edreams, Bravofly and Wegolo.

Additionally, TripAdvisor Flights offers Irish travellers a number of
helpful features to make flight search easy, including:

- The Fees Estimator, which helps travellers better understand the true
cost of their flight with airline and credit card fees included, all in a
single display

- Thousands of airline ratings from real fliers, so travellers can
compare airlines across eight flight experience categories

- Air Watch fare alerts that allow travellers to track routes and receive
e-mails when airfares drop

- Availability of flight search through the TripAdvisor app and mobile

- Colour-coded seat maps from SeatGuru that allow travellers to
distinguish the best seats from the worst

TripAdvisor Flights is available starting today on
and through the TripAdvisor mobile apps for the iPhone, Android, Palm and
Windows Phone 7 smartphones, and the iPad.

About TripAdvisor

TripAdvisor(R) is the world's largest travel site, enabling travelers to
plan and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features
(including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends)
with seamless links to booking tools.

TripAdvisor(R) Media Group, operated by TripAdvisor LLC, attracts more
than 50 million unique monthly visitors* across 18 popular travel brands**.
TripAdvisor-branded sites make up the largest travel community in the world,
with more than 40 million unique monthly visitors***, 20 million members, and
over 45 million reviews and opinions. The sites operate in 29 countries
worldwide****, including China under TripAdvisor also operates
TripAdvisor for Business, a dedicated division that provides the tourism
industry access to TripAdvisor's millions of monthly visitors. The division
includes Business Listings, which allows hoteliers to connect directly to
millions of researching travelers, and Vacation Rentals, which helps property
managers and individual home owners list their properties and showcase hotel

TripAdvisor Media Group websites have been recognized as top travel
resources in 2010 by Conde Nast Traveller, Good Housekeeping, TIME magazine
and Travel + Leisure.

TripAdvisor Media Group generated $486 million in revenue in 2010.
TripAdvisor and the sites comprising the TripAdvisor Media Group are
operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered
trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos
or product and company names mentioned herein may be the property of their
respective owners.

(c)2011 TripAdvisor LLC. All rights reserved.

*Source: comScore Media Metrix for TripAdvisor Media Group Sites,
Worldwide, August 2010

** In addition to TripAdvisor, The TripAdvisor Media Group of websites
includes:,,,,,,,,,,,,,,, and

***Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, August

**** TripAdvisor sites operate in 29 countries worldwide:,,,,,,,,,,,,,,,,,,,,,,,,,,, and

Laurel Greatrix, UK Media Relations Consultant, 7 Soho Square, London W1D 3QB
Office: +44(0)203-194-2150

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