Food ingredient Asia in Indonesia to be the Biggest Fi Asia Show Ever

JAKARTA, Indonesia, August 9, 2010 - Fi Asia, who will debut in Jakarta, Indonesia this September, has been
completely sold out. To monitor the streaming demand, organizers have opened
a waiting-list for exhibiting at the show. More than 200 companies have
already secured their platform to introduce their latest developments to the
ASEAN region.

Fi Asia has been serving the South East Asian markets for 15 years. Up
until now the show has been located in Bangkok, Thailand; however, in 2010,
the region's largest consumer of food ingredients could no longer be ignored.
In absolute terms Indonesia's 235 million population (the 4th highest in the
world) accounts for 51% of the ASEAN region's food additives consumption.

"International interest in Indonesia is at an all-time high," says
Vincent Brain, Event Director. "The global recession has not impacted on
Indonesia and GDP growth has remained around the 7% mark. The stable
political climate is good for business and an expanding middle class is
driving processed food consumption. More disposable income is attracting high
levels of spending on products previously reserved for the super-rich.
Indonesia's abundant human and natural resources means that this growth will
accelerate."

"Those who take an early size of the market will see compound growth as
economic development gathers pace. As a result, Fi Asia is seeing the return
of some of the big names to the show such as Cargill, Kerry Ingredients, CP
Kelko, Fortitech, Pharmachem, BASF, Purac, plus many others - making this the
largest Fi Asia ever."

As well as a host of companies to visit there will also be numerous
educational opportunities available. The Indonesian Association of Food
Technologists will be holding their annual conference alongside Fi Asia,
including various gatherings of food technologists with top-level
international speakers. The body representing food processing - GAPMI - will
hold a members meeting on-site. Additionally, there will be free-of-charge
seminars held by key exhibitors, who will present new products and
applications.

Fi Asia 2010 will run from 29 September - 1 October 2010 at Jakarta
International Expo centre, Jakarta, Indonesia.

To find out what all the excitement is about in this major emerging
market, check out www.ingredientsnetwork.com/Asia and register your
attendance free-of-charge.

About the organiser

United Business Media is headquartered in London, UK. The office in the
Netherlands is the organiser of the world-leading Health ingredients, Food
ingredients, CPhI, ICSE and Informex series of food and pharmaceutical
ingredients trade shows. The Dutch office also publishes International Food
Ingredients Magazine. For more information, visit www.ubm.com.

UBM - International Media, Ms. Rotem Zur Klapwijk, +31(0)20-40-99-560, Fax, +31(0)20-36-32-616, Rotem.ZurKlapwijk at ubm.com; or UBM Asia (Thailand), Ms. Janya Positvinyu, +66-2-642-6911, Fax, +66-2-642-6919/20, Janya.P at ubm.com