Foursquare: the Craze Taking Over the World Goes to the North Pole!

MANCHESTER, England, April 7, 2010 - The CEO of Carole Nash (www.carolenash.com/ ) is breaking the
boundaries of technology and is aiming to become the first person to 'check
in' at the North Pole.

It's to be a polar expedition like no other, where the mobile game wholly
reliant on a smart phone's GPS signal goes way beyond simply identifying your
location in a local coffee shop.

David's challenge has been made all the more exciting by the emergence of
a mystery competitor, an unnamed 16-year-old American skier. David and the
unnamed skier will both be racing against the clock to make it to the North
Pole in time to claim the check in and get their hands on the most coveted
Foursquare badge ever: the North Pole badge.

Checking in with Foursquare has become a huge craze across the globe,
allowing people to explore the city they live in, discovering hidden gems and
unlocking special badges. Growing at an exponential rate every day,
Foursquare has become the most up-and-coming social network in the world,
with a faster growth rate than Twitter.

By checking in to a location using a smart phone's GPS signal, you let
your friends know exactly where you are in the world. David is going to be
doing this to the extreme, letting his friends, family and all his supporters
know that he has accomplished his mission to get to the North Pole!

Says David: "To be able to check in at the North Pole with Foursquare
would really add an element of fun and I will give it my very best shot to
win Foursquare's North Pole badge. This is a great personal challenge for me
but more importantly let's not forget this is also in aid of two fantastic
causes - Riders For Health and (BASIC) - which are close to our hearts and
those of our customers."

Will David make it to the North Pole and be the first person to relay his
coordinates via GPS? Follow his journey at northpole.carolenash.com/
and watch out for the first ever check in with Foursquare at the North Pole.

    Contact:

    Andy Loynes

    Address:
    Pure Marketing Communications
    31 Nelson Street
    Bury
    Lancashire
    BL9 9BL

    Phone: +44(0)161-280-1433 or +44(0)7855-345108
    Fax: +44(0)161-280-7192
    Email: pressoffice@carolenash.com

Contact: Andy Loynes, Address: Pure Marketing Communications, 31 Nelson Street, Bury, Lancashire, BL9 9BL; Phone: +44(0)161-280-1433 or +44(0)7855-345108, Fax: +44(0)161-280-7192, Email: pressoffice at carolenash.com
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