Free SSI Webinar Will Reveal the Results of a New Global Study on How Consumers Use Today’s Technologies, What Influences Their Brand Decisions and Where They Seek and Share Information

SHELTON, Connecticut, September 13, 2011 -

- SSI’s Worldwide Study Uncovers the Impact of New Technologies on Attitudes, Actions and Research Behaviors

SSI will present a new educational Webinar — Mapping the Hi-Tech Consumer Landscape: Navigating the Opportunities and Obstacles of New Technologies – sharing the results of its new global study on consumer attitudes, trends, influencers, purchasing patterns and market research behaviors. Scheduled for October 19 from 1:00 - 2:00 pm ET, the free program will examine how powerful technological advances are changing the way people across the Americas, Europe and Asia-Pacific make brand decisions, stay in touch, get informed, give opinions and spend time online.  

In addition, the session will reveal the most effective technologies and applications for market research.  It will explain how to reach and engage hi-tech respondents — and fuse new and traditional approaches to optimize access to research participants.  It also will explore how to gain fresh insights through location-based techniques…use new tools to improve the research experience…and avoid barriers to adoption, from privacy issues to technical challenges.

SSI performs its global consumer study annually to provide insights into shifting consumer trends around media usage, communication patterns, information sharing and decision processes.  The most recent research delves specifically into the newest technology advances — from GPS to social networks to Interactive TV — and how they are transforming the ways people around the world live, work and gain guidance on everything from healthcare treatments to brand selections.

Mapping the Hi-Tech Consumer Landscape provides an interactive forum for sharing findings — and discussing their impact on market research.  Jackie Lorch, SSI’s Vice President, Knowledge Management and Bob Fawson, SSI’s Chief Access, Supply and Engagement Officer, will co-present the program and moderate a question and answer session for attendees.  Participants can register free at www.surveysampling.com/hitech.  Those who can’t make the live October 19 program can register now and receive a link to view the program, at their convenience, on demand.  Past Webinars are available on the SSI Web site at www.surveysampling.com.

About SSI…

Bringing together Survey Sampling International and Opinionology, SSI is the premier global provider of world-leading sampling, data collection and data analytic solutions for survey research.  SSI reaches respondents in 72 countries via Internet, telephone, mobile/wireless and mixed access offerings. Value-add services include questionnaire design consultation, programming and hosting, data processing and real-time reporting. SSI serves more than 2,000 clients, including the top 50 research organizations. It has 30 offices serving clients around the world.

Ilene Siegalovsky, Vice President, Global Marketing, +1-203-567-7230, ilene.siegalovsky at surveysampling.com