Freestyle Wins Major Web Redevelopment Alstom Contract

WARWICK, England, January 25 - Freestyle Interactive, has won a major six-figure website redevelopment
contract from one of France's biggest companies, Alstom.

A global leader in power generation and rail infrastructure,
Alstom(www.alstom.com/home/) selected Freestyle (
www.freestyleinteractive.co.uk/default.aspx) - one of the UK's largest
website design and build agencies - following a three way pitch. Freestyle
beat off stiff international competition to land the new business. The range
of work involves hosting right through to the complete restructuring and
redesign of all the Alstom websites. The work will be undertaken across all
Alstom's sectors including Power and Transport and will bring separate
websites into one single 'portal' in order to centralise activity, strengthen
the Alstom brand and improve operational efficiency.

Elaine West, Alstom's Internet Manager said: "As a large international
company, our website and online capabilities are a critical part of the
organisational infrastructure and communications; we recognised the existing
internet presence needed updating to take advantage of new technologies.
Freestyle had a business case demonstrating that by authorising more resource
into an improved internet environment, the business would achieve cost
reductions of an estimated 25 per cent on existing website expenditure.

"This web overhaul contract is an important investment in Alstom's
overall approach to web-based communications. The pitching and selection
process was rigorous; Freestyle performed consistently well against other
agencies, scoring highly across at each point of the three pitch phases.

Alex Clifford, account director at Freestyle who led the Freestyle pitch
team said: "We had already successfully completed a range of smaller projects
for Alstom in the past and so winning this larger long term contract is
really great news to get at the beginning of the year."

Suzanne Linton, managing director, Freestyle Interactive said : " At a
time when the business, marketing and economic environment is challenging it
is excellent that we are able to secure high quality, long term contracts
like the latest Alstom win - the French seem to like the way we approach
large scale web projects."

Suzanne added: "More and more Freestyle is working on strategies to help
companies adapt their website and online communication models - there is a
clearly a move by many organisations to rationalise their online presence to
become flexible, collaborative and leaner, and we have some good case studies
of how companies can achieve return on their investment from their websites".

Contact details: Delia Goldsby, delia.goldsby at freestyleinteractive.co.uk, t: +44 -0)1926-652832 f: +44-(0)1926-651366