Frost & Sullivan Accolade Underlines Konftel's Growth Leadership of World Audioconferencing Tabletop Market

LONDON, November 23 - The 2009 Frost & Sullivan Growth Leadership Award in the World
Audioconferencing Tabletop Market is presented to Sweden-based Konftel. In a
global market long dominated by two major incumbent manufacturers, Konftel
has been able to buck the trend of an increasingly competitive and
price-sensitive market.

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In a tough recessionary market, Konftel outperformed its competitors with
an annual average revenue growth rate between 2005 and 2008 of 29.7 per cent,
nearly double the overall market growth rate of 15.8 per cent. Additionally,
Konftel demonstrated the strongest average growth of market share of 12.6 per
cent during this period, while its nearest rival achieved 5.7 per cent.

"A major contributing factor to Konftel's growth has been an unrelenting
focus on building strong, productive and long-term relationships with
strategic distribution channels in both Europe and North America," notes Paul
Waadevig, Global Programme Director of Frost & Sullivan's Conferencing &
Collaboration Practice. "The local sales support has helped grow sales
volumes in news and existing channels. Additionally, the partnerships with
Alcatel-Lucent, Avaya, Siemens and Snom have allowed Konftel to develop brand
awareness and penetrate new geographic and vertical markets."

In addition to extending the scope of international sales distribution,
Konftel has also invested significantly in sales and marketing efforts. In
2008, moving into 2009, the company opened new or additional local sales
offices in a number of key territories, including the USA, Germany, UK and
France, as well as reinforcing its sales presence in Sweden.

Over this period, Konftel has also continued to invest heavily in the
vital research, development and design which underpin its portfolio of
innovative audioconferencing products.

"Core elements in its product strategy include the use of the patented
OmniSound audio technology, which is at the heart of all the tabletop
products, and innovative Scandinavian styling," remarks Waadevig. "Konftel
also prides itself on product reliability, resulting in a low returns rate,
despite its standard offer of a 2-year swap-out warranty."

Konftel has also chosen not to implement a standard PSTN interface,
opting instead for a multipurpose analogue and digital interface that
supports connection to a wide range of devices.

"This broad, flexible portfolio - from the entry-level Konftel 50 to
top-of-the-line Konftel 300 series models - is designed to meet the widest
range of customer needs," concludes VP of Sales and Business Development
Clarence Jacobson at Konftel. "For instance, its latest product, the Konftel
300IP, is the company's first SIP-based audioconferencing tabletop phone and
is compatible with the Avaya Communication Manager system. It also features
wide-band audio quality and the capability to record a telephone call on its
internal SD memory."

The Frost & Sullivan Award for Growth Leadership is presented to the
company that has demonstrated excellence in capturing the highest annual
compound growth rate for the last 3 years.

Frost & Sullivan Best Practices Awards recognise companies in a variety
of regional and global markets for demonstrating outstanding achievement and
superior performance in areas such as leadership, technological innovation,
customer service, and strategic product development. Industry analysts
compare market participants and measure performance through in-depth
interviews, analysis, and extensive secondary research in order to identify
best practices in the industry.

About Konftel

Konftel AB is Europe's leading manufacturer of conference phones. Since
1988, we have been developing conference phones with the patented audio
technology, OmniSound(R), that provides crystal-clear sound. Our products are
marketed worldwide under the Konftel name. Our head office is in Umea,
Sweden, with subsidiaries in the USA, the UK, France and Germany. Find out
more about the company and our products at www.konftel.com.

About Frost & Sullivan

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    Contact:

    Kristina Menzefricke
    Promotions Manager - Europe
    Best Practices, Frost & Sullivan
    P: +44-(0)1353-659130
    kristina.menzefricke@frost.com

Kristina Menzefricke, Promotions Manager - Europe, Best Practices, Frost & Sullivan, +44-(0)1353-659130, kristina.menzefricke at frost.com