Frost & Sullivan Lauds HAVELSAN for Its Highly Successful Competitive Strategy in the Defence Market

LONDON, June 30, 2010 - Based on its recent research on the defence market, Frost & Sullivan
presents HAVELSAN with the "2010 European Defence Competitive Strategy
Leadership Award" in recognition of its accomplishments in the defence
sector. With the European defence industry struggling due to the lack of a
strong customer base as well as low investments in research and development
(R&D), participants are trying to reduce operating costs and increase profit
margins. HAVELSAN stands out among its competitors for effectively leveraging
its competitive intelligence to grow its market share and build a strong
brand name globally.

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While its major market is Turkey, HAVELSAN has its regional presence
across global offices, enabling it to work closely with most of the Defence
Ministries across the globe. It has customers across military and civil
public sectors. The company's export sales were USD 49.16 million in 2008,
which increased to USD 57.01 million in 2009.

HAVELSAN believes that it produces "American technology at Turkish price"
and the combination of superior technology, regional presence and competitive
pricing has been its launch pad to success.

"The competitive strength of HAVELSAN lies in its domestic market share
being intact," says Frost & Sullivan Research Team Leader John Siddharth C.P.
"So; the company can take any amount of risk to increase its market share in
the international markets.

HAVELSAN is now in the process of creating a strong and competitive brand
globally. It is the only company that offers its electronic warfare test and
training range to three Air Forces namely Turkish, South Korean and Pakistani
Air Forces. In 2009, 47 percent of the company's total sales were from export
business, which further bears testimony to the company's success in building
a strong brand name globally.

HAVELSAN has developed a strategy-based organization model using the
balanced scorecard. At the beginning, the time frame of the strategy was
2008-2012, aimed at short-term growth of the company. Then, HAVELSAN revised
its strategy for the time frame of 2010-2014. The company has almost doubled
the training hours for its employees to 5778 hours in 2008 to align its
employees to the corporate vision.

"Already a very strong brand in C4ISR, simulation system, management
information system and e-governance project markets, HAVELSAN is now focusing
on international defence market and has been successful in implementing its
balanced scorecard strategies in the past two years," notes Siddharth. "As a
part of this strategy, the company is focusing on increasing its product line
and customizing its products, which is clearly visible through its
investments in R&D and the MOUs it has signed with Boeing, Finmeccanica and
Raytheon for strategic cooperation opportunities."

HAVELSAN also ensures strong value for its customers. It has a systematic
feedback system in place to satisfy its internal (subcontractors) and
external (end users) customers. The quality of the products is also
facilitated by the various quality certifications and processes like ISO 9001
Certificate, International Certification Network, NF EN ISO 9001 Certificate,
ISO 14001 Certificate, SSM Project Quality Certificate of Compliance, SSM
Industrial Security Certificate of Compliance, BOEING Excellence Award and
BOEING Certificate of Successful Projects.

For these efforts, HAVELSAN is the worthy recipient of the "2010 European
Defence Competitive Strategy Leadership Award" in the defence sector. Each
year, Frost & Sullivan presents this award to the company that has leveraged
competitive intelligence and admirably executed it to gain market share. The
award lauds the recipient's brand strength, unique market positioning, and
value to customers.

Frost & Sullivan Best Practices Awards recognize companies in a variety
of regional and global markets for demonstrating outstanding achievement and
superior performance in areas such as leadership, technological innovation,
customer service, and strategic product development. Industry analysts
compare market participants and measure performance through in-depth
interviews, analysis, and extensive secondary research in order to identify
best practices in the industry.

About HAVELSAN

HAVELSAN was founded in 1982. Its primary motive was to cater to the
Turkish Armed Forces. Of late, HAVELSAN has started catering to export
markets as well. In 2009, the total backlog reached to US $ Million 1,070,
with 47 percent of the total backlog being accounted from its overseas
projects. HAVELSAN's sales were US $ Million 124 in 2009. HAVELSAN has also
planned a 5 year strategy to improve its edge over competition. For more
information, please visit www.havelsan.com.tr.

    HAVELSAN Contact Information

    Mustafa Egeli - Marketing and Industrial Cooperation Director
    Phone:  +90-312-219-5787
    E-Mail: megeli@havelsan.com.tr

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    Frost & Sullivan Contact Information
    Jasmine Malone - Promotions Coordinator
    Phone:  +44-207-915-7869
    E-Mail: jasmine.malone@frost.com

Jasmine Malone - Promotions Coordinator, Frost & Sullivan, +44-207-915-7869, jasmine.malone at frost.com; or Mustafa Egeli - Marketing and Industrial Cooperation Director, HAVELSAN, +90-312-219-5787, megeli at havelsan.com.tr