Frost & Sullivan: Massive Business Growth Opportunities for the Home Energy Monitoring Market

LONDON, April 19, 2010 - Consumers today, faced with increasing energy prices, are feeling the
growing pressure to cut costs and become more environmentally stable. By
identifying this prevailing need, many emerging start-up companies in the
home energy monitoring market are unveiling massive business growth
opportunities.

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New analysis from Frost & Sullivan, Energy Industry - Overview of Home
Energy Monitoring, finds that the UK is the largest market in Europe for
start-up companies targeting energy monitoring products. Scandinavian
countries, Australia and New Zealand are also ranked high in the growth
markets. Following the UK as a close second, Scandinavian countries have
proven to be the most rapidly growing region. Potentially promising markets
still in the embryonic phase include France, Italy and Iberia. Countries like
Germany will see a less significant market growth, due to the
already-efficient energy consumption typically practiced.

The main focus of the start-up companies is to deliver reliable and
affordable alternatives that empower users to monitor their domestic energy
consumption. Thereby, consumers can use the innovative and functional
monitoring technologies to take steps to cut costs and reduce their carbon
footprints. As customers have been trying to cut costs whenever possible,
home monitoring device manufacturers are gaining a first-mover advantage by
promising to help consumers save up to 15% off energy bills. This
money-saving solution is propelling energy monitoring companies to great
heights, with some key players realising over 200% growth levels.
Interestingly, even despite the recession, the home energy monitoring market
best performed in 2009 with companies witnessing tremendous growth levels.
High growth rates at current levels are expected to maintain at least for the
next two years.

The strategic players in the home energy monitoring market are providing
innovative, yet simple products such as mains powered devices that are
differentiated on the lines of product features and price. To ensure success,
customers are being reached through a variety of distribution channels:
primary utilities, online retailers, direct selling and retail stores.

The Frost & Sullivan analysis expects that as the home energy monitoring
market will continue to maintain high levels of growth it will certainly
attract the interest of players from neighboring industries such as ICT
companies. Google and Microsoft have already become involved in the market
and will surely drive it forward by offering software solutions, making
monitoring more manageable remotely. Moreover, partnerships at distribution
and technology levels with other players from adjacent sectors are an
important factor that will help ensure market success. For home energy
monitoring devices manufacturers, establishing strong relations with other
market players will be critical in not only helping to realise economies of
scale, but also to reach a significant customer base and ensure
sustainability.

Research Analyst Hammam Ahmed points out that "a number of entrepreneurs
spotted a gap in the market for tools that enable consumers to save money on
energy bills by monitoring domestic energy consumption. With a very modest
start, these small start-ups have found a great response." The companies have
a unique competitive edge because of their deep understanding of how
monitoring and regulating energy consumption will become an integral part of
our life-style in the future. They are gaining momentum through their
responsiveness to market needs and by pioneering domestic energy
alternatives. Ultimately, the expanding success of the home energy monitoring
market rests on the companies' leadership in filling a gap in the marketplace
with vast potential.

If you are interested in a virtual brochure, which provides
manufacturers, end users, and other industry participants with an overview of
the Home Energy Monitoring Markets, then send an e-mail to Chiara Carella,
Corporate Communications, at chiara.carella@frost.com, with your full name,
company name, title, telephone number, company e-mail address, company
website, city, state and country. Upon receipt of the above information, an
overview will be sent to you by e-mail.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to
accelerate growth and achieve best-in-class positions in growth, innovation
and leadership. The company's Growth Partnership Service provides the CEO and
the CEO's Growth Team with disciplined research and best-practice models to
drive the generation, evaluation, and implementation of powerful growth
strategies. Frost & Sullivan leverages over 45 years of experience in
partnering with Global 1000 companies, emerging businesses and the investment
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please visit www.frost.com.

    Contact:
    Chiara Carella
    Corporate Communications - Europe
    P: +44-(0)-207-3438314
    M: +44-(0)-7533017689
    E: chiara.carella@frost.com

www.frost.com

Chiara Carella, Corporate Communications - Europe of Frost & Sullivan, +44-(0)-207-3438314, Mobile, +44-(0)-7533017689, chiara.carella at frost.com