Frost & Sullivan Recognizes ITV | AxxonSoft for Its Domination of the Russian Video Management Software Market

LONDON, October 8, 2010 - Based on its recent research on the video management software market,
Frost & Sullivan presents ITV | AxxonSoft with the "2010 Russian Video
Management Software Market Share Leadership Award." ITV | AxxonSoft provides
unique solutions through the convergence of intelligent video surveillance,
internet protocol (IP)-based physical security management and enterprise-wide
platforms. It also integrates these with the existing IT infrastructure and
legacy systems, including analogue cameras and physical security systems,
saving time and money for clients. As a result, the company has emerged as
the leader in the Russian video management software market; it is also one of
the leading companies in the world market.

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"Unlike its various smaller competitors, ITV | AxxonSoft creates real
value for its clients through its deep technical know-how and advanced
technology," says Frost & Sullivan Research Manager, for Physical Security,
Matia Grossi. "This is proved by the strong position held by the company in
the Russian video software management market, with a share of more than 60
per cent, while its various competitors account for the remaining market
share, with typical shares of 5 to 6 per cent each."

ITV | AxxonSoft's Intellect Enterprise solution has built-in,
event-driven automation capabilities. This means that it has the capability
to recognise and respond to events on a real-time basis and, thus, enable
rapid decision making. Through seamless integration of all physical security
systems, such as video surveillance, access control systems, fire and
intrusion detection alarms, this solution provides the benefits of high
security and increased operational efficiency.

Superior product performances, based on ITV | AxxonSoft's superior
technical know-how, enabled the company to withstand the effects of the
economic slowdown in 2009. The company had the opportunity to work on
high-end governmental projects and it owes this opportunity to its advanced
products and technological prowess. It has also formed technological
partnerships with many renowned companies such as Intel, Microsoft, Panasonic
and Sony, just to name a few. ITV | AxxonSoft takes part in the ONVIF
international forum as a Contributing Member.

ITV | AxxonSoft's technology and solutions are capable of offering
seamless integration with different types of third-party hardware and
software across different vertical and horizontal segments. The ITV |
AxxonSoft Retail Suite, Traffic Control Suite, Banking Suite, Oil and Gas
Suite, RailWay Suite and the Homeland Security Suite are examples of such
solutions that cater to specific security needs of different verticals.

ITV | AxxonSoft sells its products and services only through carefully
selected partners (more than 1500 in number), which include resellers,
distributors and integrators. The company ensures that its partners receive
the best-in-class training along with full technical support and sales and
services assistance. As a result, its partners possess a high level of
technical as well as service capabilities. These factors make them very
effective during interaction with clients, as they are able to analyse and
understand their specific requirements and offer pertinent solutions and
implementation and after-sales services to them.

"ITV | AxxonSoft's IP-based solutions, on top of their many advanced
functionalities, and user-friendly interfaces have the ability to utilise and
integrate with the legacy IT and physical security infrastructure, therefore
providing a strong economic advantage," sums up Grossi. "This is extremely
important in a price sensitive market like Russia."

These factors put together have helped ITV | AxxonSoft garner a robust
market share, making it the worthy recipient of the 2010 Frost & Sullivan
Market Share Leadership Award in the Russian video management software
market. Each year, Frost & Sullivan presents this award to a company that has
demonstrated excellence in capturing the highest market share within its
industry. The award recognizes the company's leadership position within the
industry in terms of revenues or units, as specified.

Frost & Sullivan Best Practices Awards recognize companies in a variety
of regional and global markets for demonstrating outstanding achievement and
superior performance in areas such as leadership, technological innovation,
customer service and strategic product development. Industry analysts compare
market participants and measure performance through in-depth interviews,
analysis, and extensive secondary research in order to identify best
practices in the industry.

About ITV | AxxonSoft

ITV | AxxonSoft, headquartered in Russia, is a privately held company
with around 250 employees. It is a computer software company that provides
unique security solutions through the convergence of intelligent video
surveillance, IP-based physical security management and enterprise-wide
platform. It is a prominent participant in the world video management
software market and the leader in the Russian market.

    ITV | AxxonSoft Contact Information

    Alexey Shilkin - PR Manager
    Phone: +7-495-775-6161
    e-mail: ash@itv.ru

About Frost & Sullivan

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    Frost & Sullivan Contact Information
    Ciara Jamie Connolly, Senior Events Executive, Frost & Sullivan
    Phone: +44-207-915-7868
    E-Mail: ciara.connolly@frost.com

Alexey Shilkin, PR Manager of ITV | AxxonSoft, +7-495-775-6161, ash at itv.ru; or Ciara Jamie Connolly, Senior Events Executive of Frost & Sullivan, +44-207-915-7868, ciara.connolly at frost.com