Frost & Sullivan: The European Datacentre Industry - How Unbridled Growth Can Be Sustainable

Frost & Sullivan to Host Analyst Briefing on the datacentre industry on Wednesday, 23 June, 2010 at 3:00 pm BST

LONDON, June 17, 2010 - The expansion of datacentres in Europe has skyrocketed in the past three
to four years in response to growing demand for information storage and
transfer from banks, hospitals, government bodies, telecom operators and
hosting facilities. Frost & Sullivan forecasts that the datacentre market
will expand at a rate of 5-10 per cent over the next few years and continue
to show strong growth for many years thereafter, both in Europe and
worldwide. However, such growth will negatively impact the environment, with
datacentre greenhouse gas emissions overtaking those caused by the airline
industry within the next 5-10 years.

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To analyse the growth and development of the datacentre industry, the
Energy and Power Systems Group at Frost & Sullivan is pleased to announce
that it will be hosting an online conference open to all interested, on
Wednesday, 23 June, 2010 at 3:00 pm BST. Research Analyst Vijay Sridhar will
present trends and challenges and will answer all questions you may have.

Highlights of the briefing include analysis of datacentre power and
cooling trends; UPS and PACS market sizing and forecasts; examination of the
key drivers, restraints and challenges for datacentre infrastructure, power
and cooling products; as well as a discussion on the competitive structure of
datacentre power and cooling markets.

By considering emerging trends and providing forward projections for
existing opportunities in European datacentre markets, this briefing will
benefit manufacturers of power supply components and cooling solutions,
distributors of power and cooling solutions, datacentre operators, as well as
IT and facility managers.

The seemingly unbridled growth of the datacentre industry has put immense
pressure on power and cooling solutions that use high density equipment such
as blade servers. The average power requirement per rack has dramatically
increased from 1-3 KW a few years ago to 24-30 KW per rack currently. In
conjunction, since blade servers generate much greater amounts of heat than
traditional rack servers, they have greater cooling requirements. In the wake
of spiralling energy costs, concepts such as energy efficiency and free
cooling have come to play a very significant role in increasing the
efficiency and lowering operating costs for datacentres.

"While datacentres currently account for 3 per cent of total energy
consumption worldwide, datacentre greenhouse gas emissions are expected to
overtake airline industry emission within the next 5-10 years. On the other
hand, the datacentre industry is transforming as enterprises shift their
infrastructure spending from owned or leased facilities to third-party hosted
and managed services. The convergence of these trends will usher in vast
opportunities for virtualisation and green IT and energy efficient power and
cooling solutions in datacentres," observers Vijay Sridhar.

To participate in this briefing, please e-mail Chiara Carella, at
chiara.carella@frost.com, with your full name, company name, title, telephone
number, company e-mail address, company website, city, state and country, and
a registration link will be e-mailed to you. You may also register to receive
a recorded version of the briefing at anytime by submitting the
aforementioned contact details.

About Frost & Sullivan

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    Contact:

    Chiara Carella
    Corporate Communications - Europe
    P: +44-(0)-207-3438314
    M: +44-(0)-7533017689
    E: chiara.carella@frost.com

    www.frost.com

Chiara Carella, Frost & Sullivan, Corporate Communications - Europe, +44-(0)-207-3438314, Mobile, +44-(0)-7533017689, chiara.carella at frost.com