Frugi Moves On - Goodbye Gear Farm and Hello Helston!

https://www.youtube.com/user/welovefrugi

HELSTON, England, August 3, 2010 - After four fruitful years working in a converted barn, Frugi was bursting
at the seams, prompting its move to new and bigger premises in nearby
Helston.

After 6 years Frugi, co-founded by Lucy and Kurt Jewson, has expanded
from a 'back bedroom' business to a vibrant, leading light, ethical business.
It has grown rapidly over the past year and now employs 18 people and
supplies over 400 stockists in 44 countries with scrumptious organic
clothing. With all the new people, lots of extra stock to hold and business
booming in general, the company has outgrown its base at Gear Farm in St
Martin and has moved to bigger premises.

"We were sad to leave behind our barn at Gear Farm. We absolutely loved
it there, and it's a place where I spent happy childhood days playing with my
best friend! But, onwards and upwards - we desperately needed more space to
accommodate our ever expanding team and to store our growing seasonal stock.
We're all settled in now, and the team love the new office!"" reports Lucy
Jewson, co-director of Frugi.

The secret to their success lies in offering a truly fantastic product -
it's all about scrumptious clothes that you just have to have because they're
so gorgeous. But compromise is not an option for the people at Frugi who
firmly believe that success doesn't have to cost the planet, so the clothes
are completely ethical from seed to garment and beyond. It's important to
them that look after everyone really well from the farmers that grow the
cotton to the children that wear their clothes - organic cotton ensures no
nasty chemicals are involved so the planet gets a better deal too.

It's this balance of creating a beautiful product whilst maintaining
strong ethical principles that has been so crucial to Frugi's popularity with
their customers who really get behind the brand joining all sorts of
discussions on the company's Facebook page and Twitter. Frugi sells both to
trade and direct to consumers and sales are set to double over the next two
years. It's a fast growing brand with loads of ambition, and the new premises
will allow the company to continue to grow over the next few years,
accommodating an even wider range of organic clothing, a bigger team and an
ever increasing number of sales.

Frugi's new contact details are: Frugi, Wheal Vrose Business Park,
Helston, Cornwall TR13 0FG

Phone: +44(0)1326-572828

Contact Emma at emma@welovefrugi.com

##NOTES TO EDITORS##

Organic and ethical clothing companyFrugi (www.welovefrugi.com/)
is 6 years old and based in Cornwall. Frugi creates two main seasonal
collections and two injection ranges each year for Frugi Baby newborn to 2
years young (which includes the Cut4Cloth range of clothes designed to fit
over cloth nappies) and Frugi Kids range for 2-8 years cheeky, from Spring
2011.

Frugi Mother, a range of frump free organic cotton breastfeeding wear,
recently won Gold for "Best Feeding Bra/Top" in Practical Parenting and
Pregnancy Magazine's 2009/10 Awards

Thousands of readers voted for their 'Best Online Retailer' in this
year's Observer Ethical Awards and the nominees were announced with Frugi
alongside national foodie favourites Riverford Organic and Abel & Cole Ltd.

For Autumn Winter 2010/11 their talented designers have come up with
delicious country inspired prints, including appliqued puddle ducks, cheeky
caterpillars and rainbows adorning trousers skirts and dresses. Have you met
the 'D'yathinkeasaurus' family of delightful dinosaurs?

Spring/Summer 2011 Collection

Frugi Girls (www.welovefrugi.com/girls-clothes/index.htm )
(Newborn - 8 years)

Festival bunting and cottage gardens 'grow' on scrumptiously soft organic
cotton in this range. Girls will enjoy creating fun outfits featuring pretty
bolds, child-like florals and good enough to eat multi-colours.

Frugi Boys (www.welovefrugi.com/boys-clothes/index.htm ) (Newborn
- 8 years)

Animals march 'two by two' - Hoorah! Baby boys will giggle and smile as
they romp around 'Animal Island' with nautical blues, pirate stripes and bold
highlights. Plenty of cheeky characters to keep them amused! Bigger boys can
explore the 'Pirate Island' clothing inspired from long summer days, beach
camps and seashore discoveries.

What makes Frugi even more special? Well, Frugi's design checklist is
kept in mind at all times:

    - Will it make children and their parents giggle and smile?
    - Is every technical details optimised to ensure supreme comfort for your
      child?
    - Is the garment durable? Does it wash and dry easily and look good as
      new to be handed down to many others?
    - Can we design the garment so that your child gets more use out of it,
      make it reversible, roll up etc (two way design)

The new Frugi Gift Box offers a reusable and recyclable present solution
for special little people and mums.

Images and company logo are available by contacting Emma at
emma@welovefrugi.com

Interviews with Lucy and Kurt Jewson, co-founders and inspiring
entrepreneuers, can also be arranged.

Frugi can also be followed on their Blog
www.cut4cloth.co.uk/blog-posts/ Twitter (@Frugi) and on Facebook -
Frugi Organic cotton clothes.

    Contact :
    Lucy Jewson
    Co-Founder
    Tel: +44(0)1326-572828
    Email: lucy@welovefrugi.com 

    Emma Vyvyan
    Frugi PR
    Tel: +44(0)1326-572828
    Email: emma@welovefrugi.com

Contact : Lucy Jewson, Co-Founder, Tel: +44(0)1326-572828, Email: lucy at welovefrugi.com ; Emma Vyvyan, Frugi PR, Tel: +44(0)1326-572828, Email: emma at welovefrugi.com