Game Developers Conference Europe Introduces the Games & Movies/TV Track, Bringing Cinematic Flourish to Games

Registration Opens for Europe's Leading Event for Game Development Professionals with First Sessions with Crytek, Playdom, Playfish, and Sony Europe announced

BERLIN, May 19, 2010 - Bridging the gap between the cinematic screen and the game platform, UBM
TechWeb Game Network, organizers of the industry-leading Game Developers
Conference(R) (GDC), have announced the Games & Movies/TV Track taking place
at the 2010 Game Developers Conference Europe. The one-day track with high
level international speakers, taking place the first day of GDC Europe
(Monday, August 16), will aim to provide attendees with a roadmap for
adapting the amazing spectacles of the silver screen into successful games
and help to guide attendees through the risky path of working games into film
or TV and film or TV into games. This new offering to GDC Europe is in
partnership with IHK Koln, the City of Cologne and Mediencluster NRW.

The worldwide success of the film Avatar's use of animation, visual
technology, and storytelling for both the big screen and videogames
illustrates the increasing opportunities and convergence of the two
entertainment mediums in pop culture today. In 2009, the domestic gross for
the entertainment sectors in Germany alone amounted to 2.5 billion Euros
(approximately $3.1 billion US Dollars), which mirrors the same amount of
revenue for the country's videogame industry. GDC Europe will spearhead these
new opportunities by hosting talks, workshops and roundtables from renowned
representatives from both sectors to lend their expertise in each area as
well as their insight into the challenges and trends that come from working
together. The first announced speaker for this workshop includes Jorg Tittel,
producer, director and writer at BreakThru Films Ltd. Tittel has written for
game publications such as Next Gen, the Official Dreamcast Magazine (USA),
MANIAC (Germany) and Famitsu DC (Japan) and is credited for working on the
Minority Report Xbox/PS2 videogame. He also made Testudo, a short film
featuring photorealistic bonking CG tortoises, which got the attention of
Oscar winning producer Hugh Welchman (Peter & the Wolf). Tittel is currently
working on a science fiction TV and game series to be produced by Welchman in
partnership with ITV.

"The industry has seen much success in the cross-over between games and
film. With the addition of the Games & Movies/TV Track at GDC Europe, we
expect our conference to continue to offer ground breaking topics and
business opportunities for game developing professionals," says Frank Sliwka,
VP European Business Development of the UBM TechWeb Game Network and Event
Director of GDC Europe. "Anyone looking to fully understand the future of
game development, from online and social games to the challenges of uniting
the worlds of games and movies, will be in Cologne this summer."

In addition, the first set of sessions has been announced for GDC Europe,
focusing on the dynamic and evolving social and online game space. These
sessions will include talks by Playdom, offering an in-depth recap on the
world of social gaming, Crytek's session on how gaming can permeate borders
from pop to high culture, and a talk by leading social game developer
Playfish, among many others.

The full list of newly-announced speakers and sessions includes:

    -- Speaker: Don Daglow, President & CEO, Don Daglow Interactive
       Entertainment
       Title: All These Platforms and Business Models: How do I Target My
       Game?
    -- Speakers: Steve Meretzky, VP of Game Design, and Dave Rohrl,
       Executive Producer, Playdom
       Title: The Year in Social Games
    -- Speaker: Bernd Diemer, Producer, Crytek
       Title: Imaginary places, strange maps, and how pop culture resonates
       past media borders
    -- Speaker: Jeff Valadares (Playfish)
       Title: Intuition vs. Metrics: The Big Debate
    -- Speaker: Seb Canniff (Sony Computer Ent. Europe)
       Title: Budgets - The Bermudan Part of the Production Triangle

GDC Europe takes place August 16-18, 2010 at the Cologne Congress East
Center in Cologne, Germany. The event will be held in conjunction with
gamescom, the leading game industry European event for consumers, publishers,
and trade professionals. Learn more about GDC Europe at www.gdceurope.com.
Early registration discounts end July 21 at 11:59pm EDT.

About the UBM TechWeb Game Network

A core provider of essential information to the professional game
industry, the UBM TechWeb Game Network - formerly known as the Think Services
Game Group - offers market-defining content, and drives community through its
award winning lineup of print, online, event and research products and
services. These include the Game Developers Conference(R), the Webby
Award-winning Gamasutra.com and network of sites, the Game Advertising Online
ad network, the Game Developers Conference(R) Online, the Game Developers
Conference(TM) Europe, the Game Developers Conference(TM) China, Game
Developer Magazine, Game Developer Research, the Game Career Seminars and
GameCareerGuide.com, the Independent Games Festival and Summit, and the Game
Developers Choice Awards.

About UBM TechWeb, a division of United Business Media

UBM TechWeb, the global leader in technology media and professional
information, enables people and organizations to harness the transformative
power of technology. Through its core businesses - media solutions, marketing
services and professional information - UBM TechWeb produces the most
respected and consumed brands, applications and services in the technology
market. More than 14.5 million business and technology professionals (CIOs,
IT and IT Support managers, Web & Digital professionals, Software and Game
developers, Government decision makers, and Telecom providers) actively
participate in UBM TechWeb's communities. UBM TechWeb brands includes: global
face-to-face events such as Interop, Game Developers Conference (GDC), Web
2.0, Black Hat and VoiceCon; large-scale online networks such as
InformationWeek, Light Reading and Gamasutra; research, training, and
certification services, including HDI, Pyramid Research, and InformationWeek
Analytics; and market-leading magazines such as InformationWeek and Wall
Street & Technology. UBM TechWeb is part of UBM, a global provider of media
and information services for professional B2B communities and markets.

    MEDIA CONTACT:
                         Brian Rubin
                         fortyseven communications
                         +1-212-391-4707
                         brian@fortyseven.com

                         Susanne Tenzler-Heusler, Europe
                         +49-(0)-173-3786601
                         kontakt@brandvorwerk-pr.de

    GDC EUROPE CONTACT:
                         Frank Sliwka, VP European Business Development
                         +49-(0)-171-1288898
                         frank.sliwka@ubm.com

                         Ben Veechai, North America
                         +1-415-947-6280
                         ben.veechai@ubm.com

MEDIA, Brian Rubin of fortyseven communications, +1-212-391-4707, brian at fortyseven.com; or Europe, Susanne Tenzler-Heusler, +49-(0)-173-3786601, kontakt at brandvorwerk-pr.de, all for UBM TechWeb Game Network; or GDC EUROPE, Frank Sliwka, VP European Business Development, +49-(0)-171-1288898, frank.sliwka at ubm.com, or North America, Ben Veechai, +1-415-947-6280, ben.veechai at ubm.com, both of UBM TechWeb Game Network