GENIVI Alliance Announces Hyundai Motor Company as Sixth OEM Member

Additional Nine New Core Members Continues Impressive Alliance Growth

SAN RAMON, California, July 21, 2010 - The GENIVI Alliance, an automotive and consumer electronics industry
association driving the development and adoption of an open In-vehicle
Infotainment (IVI) reference platform, announced today that Hyundai Motor
Company has joined the Alliance as a Core Member, bringing the number of OEM
members to six. Hyundai becomes the first Korean OEM to join GENIVI and
accelerates the Alliance's efforts to engage Asian OEM's.

GENIVI also announced the addition of nine new additional Core members
from ecosystem providers from across the consumer electronics, high
technology and automotive industries. AISIN AW CO. LTD., Altran Praxis,
Ericpol Telecom, NAV N GO KFT, NetLogic Microsystems, Inc., NVIDIA, Sirius
XM, STMicroelectronics and Telemotive AG have all joined GENIVI as Core
members enabling them to participate in technical councils and working groups
to help drive the technical and marketing direction of the Alliance's
platform.

These new members joined the existing GENIVI membership recently at
GENIVI's second all-member meeting, held for the first time in Europe in
Munich, Germany. Amongst the topics discussed were the planned features for
the second GENIVI Alliance platform release and support for the second
semiconductor architecture (ARM-based).

"The addition of Hyundai marks a milestone for GENIVI as we continue our
expansion into Asia," said Graham Smethurst, GENIVI president. "GENIVI's
continued success hinges on the contribution of OEMs of the caliber of
Hyundai and we look forward to working with them as we continue to improve
the GENIVI Alliance platform."

The GENIVI Alliance now boasts 75 members spanning the entire automotive
ecosystem across all major geographies, including six OEMs, key first tier
suppliers, and the majority of semiconductor providers to the In-Vehicle
Infotainment (IVI) market.

About Hyundai Motor Co.

Established in 1967, Hyundai Motor Co. has grown into the Hyundai-Kia
Automotive Group which was ranked as the world's fifth-largest automaker
since 2007 and includes over two dozen auto-related subsidiaries and
affiliates. Employing over 75,000 people worldwide, Hyundai Motor sold
approximately 3.1 million vehicles globally in 2009, posting sales of US$41.8
billion (including overseas plants, using the average currency exchange rate
of 1,276 won per US dollar). Hyundai vehicles are sold in 193 countries
through some 6,000 dealerships and showrooms. Further information about
Hyundai Motor and its products are available at www.hyundai.com.

About GENIVI Alliance

GENIVI Alliance is a non-profit industry association whose mission is to
drive the broad adoption of an In-Vehicle Infotainment (IVI) open source
development platform. GENIVI will accomplish this by aligning requirements,
delivering reference implementations, offering certification programs and
fostering a vibrant open source IVI community. GENIVI's work will result in
shortened development cycles, quicker time-to-market, and reduced costs for
companies developing IVI equipment and software. GENIVI is headquartered in
San Ramon, Calif. www.genivi.org.

For GENIVI, Craig Miner, +1-248-840-8368, Cminer1 at att.net