GENIVI Alliance Announces Jaguar Land Rover and SAIC Motor Passenger Vehicle Company as Its Seventh and Eighth OEM Member Companies

By Genivi Alliance, PRNE
Monday, October 18, 2010

SAN RAMON, California, October 19, 2010 - The GENIVI Alliance, an automotive and consumer electronics industry
association driving the development and adoption of an open In-vehicle
Infotainment (IVI) reference platform, announced today that Jaguar Land Rover
and SAIC Motor Passenger Vehicle Company have joined the Alliance, bringing
the number of OEM members to eight.

Jaguar Land Rover is a business built around two great British car brands
that design, engineer and manufacture in the UK and is part of Tata Motors,
India's largest automobile company.

SAIC Motor Corporation, Ltd., whose predecessor was Shanghai Automotive
Company Ltd., is the leading manufacturer of passenger vehicles, the largest
mini-vehicle maker as well as an automotive maker that has the biggest sales
volume in China today.

"Jaguar Land Rover is attracted to GENIVI's fundamental philosophy of
sharing the costs and time commitment of developing the non-differentiating
layers of the IVI stack across the industry while creating a flexible
platform that optimizes differentiation opportunities for OEMs and suppliers
alike," said Bob Joyce, group engineering director, Jaguar Land Rover.

"We believe that the GENIVI Alliance is the key industry force driving
the rapid, open source development of future IVI reference platforms," said
HAO Fei, E&E global director of SAIC Motor Passenger Vehicle Co.

"This will result in shortened development cycles, quicker
time-to-market, and reduced costs for not only SAIC, but the entire spectrum
of companies developing IVI equipment and software. We wish this philosophy
could be well accepted by all carmakers and venders in growing China market
as well."

Graham Smethurst, GENIVI president commented, "Adding two OEMs to the
Alliance is further confirmation that we truly are transforming the thinking
of the automotive industry, placing open source at the heart of IVI solution
development."

About GENIVI Alliance

GENIVI Alliance is a non-profit industry association whose mission is to
drive the broad adoption of an In-Vehicle Infotainment (IVI) open source
development platform. GENIVI will accomplish this by aligning requirements,
delivering reference implementations, offering certification programs and
fostering a vibrant open source IVI community. GENIVI's work will result in
shortened development cycles, quicker time-to-market, and reduced costs for
companies developing IVI equipment and software. GENIVI is headquartered in
San Ramon, Calif. www.genivi.org.

GENIVI: Craig Miner, +1-248-840-8368, Cminer1 at att.net

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