Global Consumers Favor Brazil in Survey Sampling International (SSI) Multi-Country World Cup 2010 Study

SHELTON, Connecticut, June 9, 2010 - With World Cup 2010 just days away, soccer fans the world over are
preparing for the event with markedly different degrees of enthusiasm,
according to a recent study by Survey Sampling International (SSI). SSI
recently conducted 3,500 online interviews with approximately 400 adults per
country in Australia, China, France, Japan, South Korea, New Zealand,
Singapore, the UK and the US.

People in South Korea have a strong interest in the championship event
beginning June 11th-93% of consumers there say they will certainly or
probably watch one or more of the games live on television or on the
Internet. Chinese consumers are close behind with 83% saying they will
certainly or probably watch one or more of the games live. Half (50%) of
consumers in the US say they plan to watch one or more of the games live.

SSI's World Cup 2010 survey reveals that Brazil is expected to claim the
trophy, according to consumers in China (44%), Korea (44%), Singapore (35%),
Japan (32%), the UK (29%), New Zealand (28%), Australia (27%), US (22%) and
France (19%). After Brazil, the predicted winner is not as clear cut. In the
US, 18% of consumers believe their home team will be the victor; 17% of Brits
expect England to walk away with the trophy; 16% of Chinese consumers expect
Argentina to take the Cup; and 16% of Korean consumers believe Spain will be
the winner.

"To some," notes Rene Bos, SSI Managing Director, Asia Pacific, "it's not
about who will win the game or even how the game is played. To official World
Cup 2010 sponsors and partners, it comes down to recouping the hundreds of
millions of dollars spent to feature the coveted World Cup logo. They want to
know that their brand is visible to the millions of people following this
celebrated event."

SSI's survey shows a strong awareness that Coca-Cola is a World Cup 2010
sponsor by consumers in Japan (63%), China (51%), Singapore (42%), South
Korea (39%), France (37%) and the UK (33%). Adidas is recognized as a sponsor
by consumers in Japan (50%), China (39%), Singapore (36%), South Korea (31%)
and France (28%).

SSI's study also reveals a strong perception that Toyota-not a sponsor
this year-is an official sponsor by 47% of Japanese consumers. To a lesser
degree, MasterCard-also not a sponsor-is thought to be an official sponsor by
consumers in Japan (36%), the UK (22%), Singapore (20%), China (19%) and
France (19%).

About Survey Sampling International

Survey Sampling International (www.surveysampling.com) is the
premier global provider of sampling solutions for survey research. SSI reaches
respondents in 72 countries via Internet, telephone and mobile/wireless.
Client services include questionnaire design consultation, programming and
hosting, and data processing. SSI serves more than 2,000 clients, including
48 of the top 50 research organizations. Founded in 1977, SSI has 17 offices
in 15 countries.

Ilene Siegalovsky, Vice President, Global Marketing +1-203-567-7230 ilene_siegalovsky at surveysampling.com