‘Global Mobile Video Traffic Will Account for More Than 60% of Global Mobile Data Traffic by 2016′ Says Latest Visiongain Report

By Visiongain, PRNE
Thursday, October 13, 2011

LONDON, October 14, 2011 -


Visiongain’s latest management report “Mobile Video & TV on Smartphones: Market Drivers and Challenges Report 2011-2016 offers an in-depth analysis of all the latest developments in this exciting and emerging market.

Global mobile video traffic will account for more than 60% of global mobile data traffic by 2016. The market will increase at a CAGR of 28% with revenues reaching $22.5 billion by 2016. This report provides industry viewpoints, case studies along with diverse scenario analysis.

The mobile video and TV market needs to overcome several challenges during the forecast period. Currently, the mobile video and TV services are straining the 3G networks; our research suggests that operators will migrate to LTE to solve the bandwidth/capacity issues. Operators do not want to lose the revenues from data intensive services such as mobile video and TV and will embrace LTE with full gusto.

Streaming videos with Sling’s Android player over Verizon’s 4G network has already been a success in the US. Verizon’s current LTE roll-outs cover 143 markets and 160 million people. By analysing this and similar developments, we provide an insight into the best mobile video and TV business models and revenue channels.

The report gives an insight into the strategies of key stakeholders in the mobile video & mobile TV ecosystems. Visiongain believes that understanding the competitive landscape and identifying voids will help the players in designing monetising strategies and gain early movers advantage.

For further information on this report click on:


Or contact:

Sara Peerun
Tel: +44(0)20-7336-6100

Notes for Editors

About visiongain

Visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Telecoms, Energy, Pharmaceutical, Defence, Materials sectors.

Visiongain publishes reports produced by its in-house analysts, who are qualified experts in their field. Visiongain has firmly established itself as the first port-of-call for the business professional, who needs independent, high quality, original material to rely and depend on.

Table of Contents

E. Executive Summary
E1. Video on Mobiles: A Revolution in Value Added Services on Mobiles
E2. Growing Popularity of Video on Mobiles
E3. Mobile TV: Slow yet Stable Growth
E4. Revenues and Business Model for Mobile Video Sustainability
E5. Points Emerged From This Research

1. Introduction and Market Overview
1.1 Mobile TV: Growth in Popularity
1.2 Mobile Video: A New Entertainment Medium
1.3 Reason for Mobile Video and TV Popularity
1.3.1 Increased Mobility of Media
1.3.2 Smartphone Market Growth driving Mobile Entertainment Mobile TV & Video Options on Smartphones BBC iPlayer for Mobile Makes Pocket-sized Viewing Simple Elgato’s Eye TV turns Smartphone into a Pocket TV Slingbox Television for Smartphone Live TV Sports Coverage through Sky Mobile TV Streaming live TV from PlayStation 3 with Play TV SeeSaw and Sling.com for watching Terrestrial TV on Smartphones
1.4 Adoption of Mobile Video Content Driving Growth
1.4.1 Popular Mobile Video Communities
1.4.2 Content Rights
1.4.3 Better Handsets
1.4.4 Faster Networks: LTE will revolutionise the Mobile Video Market
1.4.5 Market Openness
1.5 Transition of Digital Television
1.5.1 Changing Consumer Behaviour
1.5.2 Appropriate Digital Transmission Key for Mobile TV Success
1.5.3 Competition in Mode of Delivery Heating Up DVB-H DMB MediaFLO MBMS IP Broadcast (IMB)
1.6 Key Developments Fuelling the Offering of Mobile TV 2010-2011
1.7 Aim of the Report
1.7.1 Questions Answered by the Report
1.7.2 Structure of the Report Market Definition
1.8 Target Audience
1.9 Methodology

2. Mobile TV Ecosystem and Business Models
2.1 Stakeholders Leading the Way for Market Growth / Value Chains
2.1.1 Challenges for Adoption and Use of TV on Mobiles Marketing: Establishing the End User Proposition Collaboration: Bringing Stakeholders Together Technology: Functionality for a Seamless Experience
2.2 Closer Look at Mobile TV Stakeholders
2.2.1 Content Plays the Most Crucial Role
2.2.2 Mobile Network Operators: An Integral Part of the Ecosystem
2.2.3 Broadcast Carriers Streamlines the Value Proposition
2.2.4 Handset Vendors Enhance the Offering
2.2.5 Government Regulation Moderate Delivery Channels
2.3 Mobile TV Industry Structure and Supply Chain
2.3.1 Program / Content Production
2.3.2 Network Packaging / Content Aggregation
2.3.3 Local Distribution
2.3.4 National / Local Advertisers
2.3.5 Receive Device Manufacturers
2.4 Mobile TV, Video on 3G networks: Different, Opposite or Complementary Offerings?
2.5 The Four Pillars of Business Models in Practice
2.5.1 Value Proposition
2.5.2 Technology Solution Podcasting Solution The Inband Solution The Wireless IPTV Solution Interrelated Solution
2.5.3 Co-operation Platform
2.5.4 Financial Design Revenue Implications of Different Solutions Two-Way Interaction for Content Generation Consumer Willingness to Pay for Services Demand for Paid Content
2.6 Mobile TV Business Models in Practice
2.6.1 Co-operation or Aggression
2.6.2 Broadcaster-Led Approach with Mobile Telecom Operator
2.6.3 Mobile Operator-Led Approach with Broadcaster
2.6.4 Independent Mobile TV/ DVB-H Service Provider Approach
2.6.5 Mobile Telecom Operator-Led Approach
2.7 Country-wise Business Model Case Studies
2.7.1 Japan
2.7.2 South Korea
2.7.3 US
2.7.4 Europe

3. Mobile TV Latest Developments & Forecasts
3.1 Latest Developments in 2010 & 2011
3.1.1 Verizon Updates to LTE AT&T U-Verse Mobile Sprint TV T-Mobile Mobile TV Prime
3.1.2 Can MobiTV Carrier Video Business Model Sustain Itself?
3.1.3 VoD Launch in Latin America
3.1.4 Content Owners in Mobile TV & Video- Hungama Mobile
3.1.5 Hauppauge Live TV app for iPad
3.1.6 Ireland Abandons Mobile TV; Brazil Passes new Pay TV Bill
3.1.7 Dominance of YouTube YouTube’s Video Consumption across Social Networks The Top 10 Most Subscribed Channels on YouTube
3.2 Future Projects in the Strategy of Mobile Companies
3.2.1 Olympics 2012 London, UK Orange, France for Olympics 2012 Samsung’s Olympic Edition Smartphone for 2012
3.2.2 NTT DoCoMo Mobile BeeTV: A Business Case Alliances/ Partnerships Resulting in BeeTV Service Business Strategy Business Model/ Monetization NTT DoCoMo’s Plans for 2012
3.2.3 Philippines Moves to Digital TV
3.2.4 US Mobile Digital TV Growth
3.3 Mobile Video Distribution: Solution Providers
3.3.1 Company Profile: Envivio Revenue and Gross Margin Growth Drives Q2 2011 Profitability Broadcasting and Unicom New Media Selects Envivio for Major Multi-Screen Television Project in China
3.4 Delivery Platforms for Mobile TV Services
3.4.1 Unicast (3G Streaming) Delivery Stream
3.4.2 Mobile Broadcast Delivery Stream
3.5 Forecasting Adoption of Mobile TV Technologies

4. Business Case for Mobile Video: Smartphones, Apps and Monetisation Opportunities
4.1 Mobile Video- On- Demand Gaining Momentum
4.2 A Closer Look at the Smartphones and Apps Market
4.2.1 Mobile OS Enabling Mobile Video Growth
4.2.2 The Power of Opensource Tapped by Samsung
4.3 Smartphone Apps a Driver for Mobile Video
4.3.1 The Android Apps Market for Mobile Video
4.3.2 Understanding Uses of Mobile Services
4.3.3 Apps- The Way for Every Mobile OS
4.4 Monetisation of Mobile Video through Advertising and Subscription
4.4.1 Tapping into Mobile Advertising for Mobile Video The Global Advertising Industry Breaking-Down of Advertising by Media Type Digital Media as a Game Changing Advertising Channel Mobile Internet Attracts Advertising Revenues Advertising in Mobile Video Increasing Viewers of Advertisement in Mobile Video How do Viewers Consume Advertisement in Mobile Video? How Effective is advertising in Mobile Video? Advertising in Mobile Video Market Forecasts (2010- 2016)
4.4.2 Monetising Mobile Video via Pay per View and Subscriptions Pay per View vs. Subscriptions vs. Ad Revenues
4.5 Future Monetization Possibilities for Mobile Video
4.5.1 Mobile Video via NFC: A Big Potential
4.5.2 Viral Marketing Strategies via Mobile Video
4.6 Mobile Video Calling- A Technology Enabled by LTE
4.6.1 Challenges in Mobile Video Calling
4.6.2 Migration to 4G

5. Regional Mobile Video Market Analysis
5.1 Global Mobile Video Market (2010- 2016)
5.1.1 Increasing Consumption of Bandwidth Worldwide
5.1.2 4G & Beyond: A Boon for Mobile Video Operators Who Deployed 4G/ LTE as Of September 2011 AT&T Etihad Etisalat Mobily and Saudi Telecom Zain China Mobile Optus Telefonica Aero2 and Huawei Bell Mobility, Canada SaskTel Vodafone, Germany List of 4G LTE Smartphones NTT DoCoMo LTE Tablet AT&T 4G LTE Tablet
5.1.3 Increasing Global Subscriber Base
5.1.4 Global Revenues Promising for Mobile Video
5.2 North American Mobile Video Market (2010- 2016)
5.2.1 North American Market Adopts Mobile Video
5.2.2 What Is Driving North American Mobile Video Market?
5.2.3 The New Niche Consumer
5.3 Europe Mobile Video Market (2010- 2016)
5.3.1 Italy Takes the Lead in Mobile Video in Europe
5.3.2 Europe Witness High Demand in Mobile VoD
5.4 Asia Mobile Video Market (2010- 2016)
5.4.1 Mobile Video Set to Take Off in Asian Markets
5.4.2 Ecosystem Ripe for Mobile Video in Asia Pacific
5.5 Latin America Mobile Video Market (2010- 2016)
5.5.1 Many Companies Setting Up Base in LatAm to Tap Mobile Video Opportunity
5.5.2 Latin American Mobile Video Market rich with Cash
5.6 Japan Mobile Video Market (2010- 2016)
5.6.1 Japan’s Interesting Demographic Inclination towards Mobile Video
5.6.2 Japan- an Obvious Market for Mobile Video
5.6.3 Japan Already a Maturing Mobile Video Market

6. Conclusions
6.1 Market Growth Dynamics: Mobile Video
6.2 Mobile TV Faces Technological and Business Model Challenges
6.3 Strong Growth Seen in Mobile Video Market
6.4 The Apps Drives Mobile Video Adoption, Usage & Distribution
6.5 Projector Phones to Transform Viewing Experience
6.5.1 Samsung’s Galaxy Beam: Smart Projector Phone
6.5.2 Increase in Pico Projector Phones
6.6 Tablets Take the Notion of “Smartphone as STB” To the Next Level
6.7 The Beginnings of Mobile Social Video
6.8 Monetizing Challenges Forcing Business Model Exploration
6.9 Summary of Key Statistics from this Research

If you are interested in a more detailed overview of this report, please send an e-mail to sara.peerun@visiongainglobal.com or call her on +44(0)207-336-6100



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