Gold Standard/Elsevier Promotes Medication Safety and Compliance via New MEDcounselor Languages with Consumer Medication Information in 12 Foreign Languages

By Gold Standard And Elsevier, PRNE
Sunday, August 22, 2010

MEDcounselor Languages Improves Communications With Low-English Proficiency Patients, Ensures Provider Compliance With Language Access Services (LAS) Requirements

TAMPA, Florida, August 23, 2010 - Gold Standard/Elsevier, ( a leading
developer of drug information and medication management solutions, announced
today the launch of MEDcounselor Languages, a module that provides trusted
MEDcounselor (
consumer medication information in 12 foreign languages. The new MEDcounselor
Languages will enable healthcare providers to help non-English speaking
patients better understand their drug therapy, take their medications safely,
and avoid potentially harmful errors.

Based on state regulations and customer requests, the new
languages offered within MEDcounselor Languages include Arabic, Bengali,
Chinese, Creole (Haitian), French, Japanese, Italian, Korean, Polish,
Russian, Tagalog and Vietnamese - along with currently available Spanish and
English. Additional languages will be available in 2011.

"MEDcounselor Languages help pharmacies and health systems
meet the needs of culturally diverse populations while fulfilling government
requirements and meaningful use criteria for Language Access Services," said
Marianne Messer, President of Gold Standard. "By employing the power of
MEDcounselor Languages, providers can enhance the care they provide, promote
medication knowledge, compliance and safety, and help patients and their
families to achieve better personal healthcare management."

Providers can experience MEDcounselor Languages by joining
representatives from Gold Standard (booth #514) at the National Association
of Chain Drug Stores' Pharmacy and Technology Conference (NACDS), Aug. 28-31,
, in San Diego, California.

MEDcounselor Languages are available as an added module to
Gold Standard's Clinical Pharmacology, ( a point-of-care drug reference,
and Alchemy, ( an
integrated drug database and decision support engine.

MEDcounselor Languages offers peer-reviewed content on the
most frequently used U.S. prescription and over-the-counter drugs (such as
medication uses, interactions and side effects), printable patient handouts,
and compliance with national standards for Consumer Medication Information

For more information on MEDcounselor Languages and related
modules, please call +1-866-417-9150 or email

About Gold Standard/Elsevier

Based in Tampa, FL, Gold Standard/Elsevier uses innovative technologies
to provide a complete suite of drug information and decision support
solutions. With a tenacious commitment to product quality, Gold
Standard/Elsevier solutions empower healthcare organizations, professionals
and consumers to meet the most pressing healthcare challenges, improve
patient safety and ensure optimal outcomes. To learn more about Gold
Standard/Elsevier, visit

About Elsevier

Elsevier is a world-leading publisher of scientific, technical and
medical information products and services. Working in partnership with the
global science and health communities, Elsevier's 7,000 employees in over 70
offices worldwide publish more than 2,000 journals and 1,900 new books per
year, in addition to offering a suite of innovative electronic products, such
as ScienceDirect (, MD Consult
(, Scopus (,
bibliographic databases, and online reference works.

Elsevier ( is a global business headquartered in
Amsterdam, The Netherlands and has offices worldwide. Elsevier is part of
Reed Elsevier Group plc (, a world-leading
publisher and information provider. Operating in the science and medical,
legal, education and business-to-business sectors, Reed Elsevier provides
high-quality and flexible information solutions to users, with increasing
emphasis on the Internet as a means of delivery. Reed Elsevier's ticker
symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and
ENL (New York Stock Exchange).

    Tom Reller
    Vice President of Global Relations, Elsevier

Tom Reller, Vice President of Global Relations, Elsevier, +1-212-462-1912, T.Reller at

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