Government Initiatives Support the South African Dental Products Market, Finds Frost & Sullivan

CAPE TOWN, South Africa, June 21, 2010 - The South African Government's policies regarding the new National Health
Insurance (NHI) scheme should significantly enhance the South African dental
products market. By creating greater access to dental treatments, this
initiative will not only improve basic dental services, but also increase the
number of elective surgeries, brightening the prospects of dental product
vendors.

(Logo: photos.prnewswire.com/prnh/20081117/FSLOGO)

(Logo: www.newscom.com/cgi-bin/prnh/20081117/FSLOGO)

New analysis from Frost & Sullivan (www.medicaldevices.frost.com),
The South African Dental Products Market, finds that the market earned
revenues of US$103.5 million in 2009 and estimates this to reach US$167.5
million in 2016.

If you are interested in more information on this study, please send an
e-mail to Patrick Cairns, Corporate Communications, at
patrick.cairns@frost.com, with your full name, company name, title, telephone
number, company e-mail address, company website, city, state and country.

"The market is expected to experience greater investments in elective and
cosmetic surgeries, as the country shakes off the effects of the economic
downturn," says Frost & Sullivan Research Analyst Sandhya Miseer. "The
Government has pledged 4.7 per cent of its healthcare budget to oral care and
has been conducting oral health campaigns to create awareness about the
importance of oral health."

As oral diseases are largely preventable, the country is giving top
priority to oral health promotion and primary prevention. These strong
marketing and educational campaigns, along with an expanding older
population, will give a leg-up to the dental products market.

"The rising prevalence of oral diseases in major pockets of the South
African population, especially the underserved, disadvantaged and urbanising
communities, has caused healthcare bodies in the country to sit up and take
notice," Miseer explains.

More than 90 per cent of the population in South Africa has suffered
dental caries and required dental treatment. Aged people require more tooth
replacements and restorations, as the dentine grows weaker. South Africa,
with the largest elderly population in Southern Africa (more than 1 in 8
people are aged 50 and above and nearly 7 percent are aged 60 and above),
presents a goldmine of opportunities to product manufacturers.

South African healthcare professionals, in general, are sought-after all
over the world. There are currently five institutions in South Africa that
produce approximately 400 graduates each year. South Africa has 8,991
registered dental practitioners, of which only an estimated 3,000 are
currently practising in the country. Professional practitioners have mostly
immigrated to developed countries such as the United Kingdom due to
inadequate remuneration and infrastructure.

"To serve the vast patient pool in South Africa, colleges have added
compulsory community service to dental graduates' training, so the
underserved sections have better access to basic dental care," notes Miseer.
"More dental practitioners that provide services and dental treatments will,
in turn, enhance the growth of the dental products market."

The South African Dental Products Market is part of the Medical Devices
Growth Partnership Services programme, which also includes research in the
following markets: The Medical Imaging Market in Tanzania, South African
Advanced Wound Care Market, Strategic Analysis of the Healthcare Industry in
Zambia and Overview of the Healthcare Industry in Namibia. All research
services included in subscriptions provide detailed market opportunities and
industry trends that have been evaluated following extensive interviews with
market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to
accelerate growth and achieve best-in-class positions in growth, innovation
and leadership. The company's Growth Partnership Service provides the CEO and
the CEO's Growth Team with disciplined research and best-practice models to
drive the generation, evaluation, and implementation of powerful growth
strategies. Frost & Sullivan leverages over 45 years of experience in
partnering with Global 1000 companies, emerging businesses and the investment
community from 40 offices on six continents. To join our Growth Partnership,
please visit www.frost.com.

The South African Dental Products Market

M574

    Contact:
    Patrick Cairns
    Corporate Communications - Africa
    P: +27-18-464-2402
    E: patrick.cairns@frost.com

www.frost.com

Patrick Cairns, Corporate Communications - Africa of Frost & Sullivan, +27 18 464 2402, patrick.cairns at frost.com