Graduates in Business may Need "Opening up" Says EMLYON Business School

LYON, France, April 14, 2010 - Graduates of first degrees in business or management may end
up with a good understanding of one model of management, usually the dominant
one, and may need to be 'exposed to a larger variety of conceptions to be
truly effective in various business ethos'.

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According to Professor Frank Azimont, who teaches on the
European Master in Management, a joint programme run with Aston in the UK and
Ludwig Maximillian in Germany, many new students arrive with a single-minded
view about business. "First degrees, particularly those in business or
management, can format ways of thinking through the exposure of only one
dominant stand point," he says. "It's therefore important at a master degree
to expose students to a variety of ideas and methods to open students' mind
and provide them with the tools to exercise critical judgement. By using
faculty from three key, yet subtly different, national markets and
intellectual traditions, we can help to show that there is no one way of
approaching a challenge or opportunity in business."

The European Master in Management is a two-year programme with
a highly diverse international class. This year, 17 different countries are
represented.

The first year of study consists of core courses taught at the
EMLYON Business School campus, followed by an internship of 6 months. The
second year of the programme focuses on acquiring knowledge and takes place
at the partner institution that is recognised as an expert in the field:
marketing at Aston Business School, finance at EMLYON Business School and
consulting and strategy at the Munich Management School (LMU).

The goal of the programme is to produce professionals who are
ready for roles in consultancy, marketing or financial services. The alliance
of the three institutions, with thousands of partner companies, opens the
door to EMM graduates via a career centre capitalising on a community of
30,000 graduates and a powerful, worldwide business network.

For more information: www.european-master.com

EMLYON Business School website: www.em-lyon.com

Next intake: September 2010

    Press relations EMLYON Business School
    Valerie Jobard
    jobard@em-lyon.com
    +33(0)4-78-33-78-29
    +33(0)6-07-81-70-02

Photo:
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Press relations EMLYON Business School: Valerie Jobard, jobard at em-lyon.com, +33(0)4-78-33-78-29, +33(0)6-07-81-70-02