Grey Goose Hosts a Night of Glamour and Celebrity Style

Grey Goose Character & Cocktails

LONDON, December 15 - Grey Goose (www.greygoosecharacter.com), the vodka with
character, partnered with the Elton John AIDS Foundation on Sunday night for
the third consecutive year to host the most glamorous social event of the
season with Sir Elton John and David Furnish.

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This unforgettable night of style and character featured a
star studded collection of celebrity and social guests including: Elizabeth
Hurley and her husband Arun Nayar, Sam Taylor-Wood and her fiancée Aaron
Johnson, Patrick Cox, Arki Busson, Tracey Emin, Theo Fennell, Sophie Ellis
Bextor, Kevin Spacey, The Saturdays, Daniel Merriweather, Ozwald Boateng,
Richard E Grant, Mr Hudson, Guy Pelly, Imogen Lloyd Webber, Sharlene Spiteri
and Ian Somerhalder of hit TV series Lost.

For one night only the Great Room of Grosvenor House was
transformed into the Grey Goose Hotel du Palais, showcasing the timeless
glamour of Biarritz and the Atlantic coast during its heyday.

Guests sipped bespoke Grey Goose cocktails created by three of
the world's greatest talents from the bar world including international
cocktail legend Dale DeGroff of New York's famous Rainbow Room, drinks expert
Tony Conigliaro and award-winning bar entrepreneur Mal Evans to accompany the
astounding character bar creations designed by chanteuse Lily Allen
(www.greygoosecharacter.com/icons/2009-icons-and-bars/the-lil-box-of-tracks-bar
), couturier Roland Mouret
(www.greygoosecharacter.com/icons/2009-icons-and-bars/the-origami-bar)
and actress supermodel Lily Cole
(www.greygoosecharacter.com/icons/2009-icons-and-bars/the-other-side-bar
) . These bars were auctioned in benefit of the Elton John AIDS Foundation
on the night.

Roland Mouret unveiled his bespoke Grey Goose cocktail dress
designed as a one off piece for the evening's auction, which was
spectacularly modelled by Amber Le Bon, daughter of supermodel mother Yasmin
Le Bon.

After the dinner and auction, at the personal request of Sir
Elton John, Grammy-award winner Kelly Rowland performed a dazzling 45-minute
set including her number one hit 'When Love takes over'.

Grey Goose vodka is a celebration of extraordinary character,
from its creation through to the last sip of the perfect martini. Grey Goose
vodka is crafted from the finest French wheat, with water naturally filtered
through Grand Champagne limestone, and carefully distilled according to the
uncompromising traditions of France's Cognac region. Each batch is made to
the exacting standards of Francois Thibault, the Grey Goose Maître de Chai
(cellar master), ensuring it's distinct freshness, clarity and unparalleled
smoothness.

Previous years have seen wild and wonderful bar creations
designed for Grey Goose Character & Cocktails, including a re-designed ice
cream-van-come-bar and a Vegas inspired bar installation complete with
mermaid, from David Furnish, Elizabeth Hurley with Patrick Cox, Sam
Taylor-Wood, Dinos Chapman, Christopher Bailey, Theo Fennell, Gavin Turk,
Giles Deacon and Eva Herzigova. These bars have been auctioned each year in
benefit of the Elton John AIDS Foundation. In addition to bars, each
celebrity is invited to design a bespoke cocktail to accompany their bar in
association with some of the UK's leading mixologists.

For those wishing to donate to Elton John AIDS Foundation
please call +44(0)20-7603-9996.

Enjoy Responsibly. Grey Goose & the Grey Goose Device are registered
trademarks.

www.drinkaware.co.uk

RELATED LINKS:

www.greygoosecharacter.com

www.greygoose.com

www.ejaf.com

www.greygoosecharacter.com/icons/2009-icons-and-bars/the-origami-bar

www.greygoosecharacter.com/icons/2009-icons-and-bars/the-lil-box-of-tracks-bar

www.greygoosecharacter.com/icons/2009-icons-and-bars/the-other-side-bar

twitter.com/alex_greygoose

www.facebook.com/pages/Grey-Goose-Character-Cocktails/191122252703?ref=ts

www.greygoosecharacter.com/competition/

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the hyperlinks into your Internet browser's URL address field. Remove the
space if one exists.)

    For further information please contact:
    Blaire McColl at APR Communications
    T: +44(0)20-7351-2227 E: bmccoll@aprcommunications.com

For further information please contact: Blaire McColl at APR Communications, T: +44(0)20-7351-2227, E: bmccoll at aprcommunications.com .