Habitat Announces the Launch of New WebsiteBy Habitat, PRNE
Sunday, January 23, 2011
LONDON, January 24, 2011 - Habitat has launched a new website for customers in the UK, Germany and
The launch of the website also sees Habitat (www.habitat.co.uk/)
now offering online delivery to Germany and Republic of Ireland.
The new website features a suggestion tool on product pages. This means
that customers can search for a product they are interested in and the
Habitat website will suggest products that go with it. This could be a
product from the same range as the item the customer search for, or other
similar products. This will allow customers to view and purchase matching
items that they may not have otherwise been aware of.
Habitat launched its Habitat Facebook page in the UK in 2009 and now has
Habitat Facebook and Habitat Twitter pages in the UK, France and Germany
Denise Fender, Group Head of Ecommerce & Digital Marketing said: "The
response to our Direct and Ecommerce offering in the UK has taught us a lot
about how our customers want to shop and interact with us both online and in
store. We used all that feedback to create a site that would offer us the
flexibility to extend our offering into new territories but would also allow
all our customers to shop their way. Instead of hiring outside agencies to
create a new look and feel for Habitat, we decided to use the talent we had
already in Habitat. Despite little experience of the online arena, our design
studio relished the challenge of designing a site despite never having done
it before. We worked hard together to create something that today's
multi-channel customer would respond positively to but would also maintain
the brand look and feel so unique to Habitat.
"We are adding new features and services to the site each week and try to
make sure that our customers experience the same great service online as they
do in our stores."
Habitat was launched in 1964 after Terence Coran, a young furniture
designer, decided he wanted to offer furniture that was cool, contemporary
and affordable. Many of Habitat's lines are created exclusively for Habitat
by world class designers so they won't be found anywhere else. Habitat sell a
number of furniture items including dining furniture (
sofas, beds, tables, rugs, lighting, mirrors and accessories.
(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)
PR Contact: Claire Durkin Public Relations Manager UK 42-46 Princelet Street London E1 5LP UK +44(0)20-7614-5506
PR Contact: Claire Durkin, Public Relations Manager UK, 42-46 Princelet Street, London, E1 5LP UK, +44(0)20-7614-5506
Tags: Habitat, January 24, London, United Kingdom