Noveda Technologies Hires Joe Jacob as Chief Technology Officer

By Noveda Technologies, PRNE
Sunday, January 23, 2011

BRANCHBURG, New Jersey, January 24, 2011 - Noveda Technologies, the leader in web-based real-time energy monitoring
systems, today announced that Joe Jacob has joined the company as Chief
Technology Officer. Mr. Jacob was most recently Engineering Director, Global
ICT Market Development for Lutron Electronics USA, manufacturer of energy
efficient lighting and shading systems. Prior to this, he served as the
Managing Director of Lutron Dubai.

As CTO, Mr. Jacob will be leading Noveda's technology growth and
development efforts with special emphasis on building the company's IP
portfolio and increasing technology partnerships and alliances. Commenting on
the appointment, Govi Rao, president and CEO of Noveda Technologies said, "We
are very excited to have Joe join our management team and look forward to his
leadership." He added, "Joe brings tremendous experience and a proven track
record in leading technology development and innovation."

With over 18 years of technical and international business experience,
Mr. Jacob is passionate about Smart Grid, connected communities and ICT for
energy efficiency. He has successfully developed and marketed innovative ICT
enabled energy management systems, green building technologies and automation
systems globally. Mr. Jacob has co-authored three patent filings related to
energy and lighting controls.

While at Lutron, Mr. Jacob led the development and architecture of many
pioneering software applications and lighting control systems like Quantum,
Lutron's latest energy saving system that optimizes the use of electric light
and daylight to save energy and create a productive and comfortable visual
environment. He also helped lead the energy solution portfolio for Lutron.

Mr. Jacob has worked closely on many large lighting control and
automation projects for buildings worldwide, including 505 Union Station
(Seattle, Washington), Legoland (Gunzburg, Germany), Volkswagen (Wolfsburg,
Germany), Antilia Residence (Mumbai, India), Abu Dhabi Financial Center, (Abu
, UAE), Maidan Race Course (Dubai, UAE), Orange County Convention Center
(Orlando, Florida), Eagles Stadium, (Philadelphia, Pennsylvania), Georgian
College (Ontario, Canada) and more. Prior to joining Lutron, Mr. Jacob worked
as senior software engineer for Nicco Infotech, an IT consulting company
based in New Jersey.

At Noveda, Mr. Jacob will be responsible for charting the technology
roadmap including overall platform integrity, architecture, adjacencies and
product innovation. "This is a pivotal time as energy conservation practices
become mainstream worldwide," said Mr. Jacob. "Real-time energy monitoring is
playing a critical role in meeting the energy challenges of the future.
Noveda has a solid technology platform, and I am thrilled to become part of
this journey to net zero while realizing sustainable competitive advantage
and significant cost savings."

About Noveda Technologies:

Founded in 2007, award-winning Noveda Technologies is an innovative
global leader in real-time energy monitoring and visualization for
conventional and renewable energy systems, water and waste. The company's
hardware, web-based software and services, enable resource optimization in
buildings to lower energy costs and reduce carbon footprint. Noveda's
solutions are designed to jump-start the journey to net zero by enabling real
time data transparency in buildings and lay the foundation to move to smart
grid technologies. The company's diverse client base includes commercial /
retail, industrial, government, and educational institutions. For more
information, visit or call +1-908-534-8855.

Kelly G. Vanasse, +1-732-469-4518, kgvanasse at

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