Haier Presents Latest Innovations at SINOCES 2010

Haier Continues to Show Outstanding Innovations for Greener and Interconnected Home Appliances that Are Shaping the Households of the Future

QINGDAO, China, July 8, 2010 - SINOCES Booth # Hall 1 K01 — Haier, the world's largest white goods
brand, is presenting its latest innovations in U-Home and greener home
appliances, peeking in the future of households from July 8-11 at SINOCES in
Qingdao, China.

Haier products showcased include the presentation of the Company's
developments for the future of home appliances, U-Home, which stands for
"Ubiquitous Home." U-Home Technology accompanies users as they go through
their daily lives both in and outside the home. It keeps them connected to
the world when at home and connected to their home when outside. By using the
internet, mobile communications and fixed telephone connections, U-Home
equipped home appliances such as refrigerators, air conditioners, televisions
and washing machines allow users to communicate and use them anytime and
anywhere remotely.

"Haier always strives to make life more comfortable and convenient for
people in today's changing world. This is why we developed U-Home, the future
of home appliances. U-Home saves both time and energy while at home and away,
allowing you more time for the things that matter in life," said Ms. ZHANG
Tieyan, Director of Haier Global Branding Operations.

Other highlights of Haier's showcase at SINOCES are Haier's web connected
refrigerators. Designed with consumer's needs in mind, these revolutionary
refrigerators are the most energy efficient multi-door refrigerators in the
world with daily power consumption of 0.78 Kilowatts/hour. The refrigerators
can monitor food's freshness and suggest meals based on the user's body type.
Among many other innovative features, the refrigerator offers a variety of
online options including an internet video phone.

Haier's washing machine integrating the "S-Drive frequency conversion"
technology, developed together with General Electric, will is also presented.
The new technology allows washing machines to save electricity consumption up
to 20%, save water and reduce noise up to 30%, while greatly improving the
cleaning ratio.

Also displayed are Haier's latest innovations in energy-efficient,
frequency, fluorine-free conversion air conditioners which save an impressive
5.2 Kilowatts/hour of electricity and can reduce CO2 emissions by 1.7
kilograms.

"Although we put a strong emphasis on innovation at Haier, we realize
that protecting our natural resources and the environment are just as
important for a sustainable future. By producing products such as our energy
saving air conditioners and refrigerators, Haier is demonstrating its
commitment to create a better, greener home for tomorrow," said ZHANG Tieyan.

Also debuting at SINOCES is the first completely wireless LED 3D
television. The television is powered wirelessly from a distance using
WiTricity's wireless electric power transfer technology. This is the first
time both wireless and 3D technology has been combined into a television and
serves as another milestone for the industry.

About Haier Group Co. Ltd

Founded in Qingdao, Shandong province, China, in 1984 under the
leadership of ZHANG Ruimin, its current Chairman and CEO, Haier is the No. 1
home appliances brand in the world. Haier products are distributed in more
than 160 countries and regions in North America, Europe, the Middle East,
Asia and Africa. Global revenues amounted to RMB 124.3 billion (USD18.2
billion) in 2009, the profit growth is 10 times more than revenue growth.
Haier employs more than 60,000 people, including 10,000 outside China.

    For more information, please contact:

     Ms. Zhang Bin
     Haier Group Co. Ltd.
     Tel:   +86-532-8893-6105
     Email: zhangbin@haier.com

     Mr. Simon VERICEL
     Hill and Knowlton China
     Tel:   +86-10-5861-7570

Ms. Zhang Bin, Haier Group Co. Ltd., +86-532-8893-6105, or zhangbin at haier.com ; Mr. Simon VERICEL, Hill and Knowlton China, +86-10-5861-7570