Hand-Picked by Time OutBy Time Out London, PRNE
Wednesday, May 18, 2011
Time Out London Launches Deals Platform
LONDON, May 19, 2011 - Time Out London, today announces its entry into the group-buying
phenomenon, led by sites such as Groupon and Livingsocial, with a deals offer
focusing uniquely on the Time Out audience.
For over 40 years Time Out has provided inspirational advice on the
world's leading cities; this puts the brand in a uniquely trusted position,
able to offer not only bespoke deals and discounts, but also exclusively
tailored experiences through its new deals platform.
Time Out's specific audience is culturally-savvy, value-focused and
hungry for things to do in London; in a direct response to audience
preferences and buying patterns, each deal offered will not only give the
audience significant discounts, they will be tailored to delivering the
things they are most interested in.
Deals already secured and due to be offered over the next month include
today's deal; an Off West End voucher offering Time Out's audience up to 70%
off any production in one of a choice of 23 theatres over the summer; and
other exclusive offers such as a 69% off a behind the scenes DJ experience at
Ministry of Sound; and cut-price Wimbledon hospitality packages.
David Pepper, Managing Director of Time Out Digital, says "Time Out's
audience already book thousands of tickets and restaurants through our site
every month; launching a deals platform is a key element of our ongoing
strategy to enhance our transactional capabilities as we continue to develop
as a digital media group.
Paul Shaw, e-commerce Director at Time Out and formerly Managing Director
of Lifestyle at lastminute.com, says "while we really respect what sites such
as Groupon and Living Social have done to revolutionise the daily deals
marketplace, we knew there was no point in entering an already saturated
market unless we had a very strong and unique offering, coupled with a
significant and loyal audience. Time Out London's website is viewed by over
100,000 people a day; we had a ready-made market-place. So offering deals and
'money-can't-buy' experiences in keeping with the Time Out brand (many of
which will be exclusive to Time Out) directly to our audience was the next
The platform is also offering an opportunity for the Time Out audience to
help shape the offerings by requesting specific deals. The more people
request deals, the better the chances are that businesses will offer one.
Time Out Deals (www.timeout.com/deals) will offer;
- Preview and discounted tickets to our favourite gigs and West End shows
- Exclusive access to Time Out Live events and unique London experiences.
- Discounts and added value packages on London's best entertainment,
restaurants, bars & shops.
- Great savings on recommended hotels and weekend breaks.
- Exclusive screenings and previews of the hottest films.
The deals will be publicised by;
- Daily emails to a growing list of registered users.
- Prominent on-site coverage reaching 100,000 daily Time Out users.
- Extensive online marketing.
- Blogs, tweets, Facebook, and viral marketing.
- Top offers are featured in Time Out's weekly London newsletter which
has over 200,000 subscribers.
- Opportunity to be featured in Time Out London magazine
For further information please contact: Time Out Group Madelaine Bennett +44-20-7813-6180 firstname.lastname@example.org
Tags: London, May 19, Time Out London, United Kingdom