HBA Global Expo Gets Social

Connects to Beauty and Personal Care Professionals Via Facebook, LinkedIn, and Twitter

NEW YORK, March 26, 2010 - HBA Global has expanded its presence in social networking by establishing
communities and fan pages on Twitter, LinkedIn and Facebook. HBA Global Expo
& Conference is the largest product development event for the cosmetic,
fragrance, personal care and wellness industries. It will take place
September 28-30, 2010 at the Javits Convention Center in New York.

Through Twitter, HBA (@hba_events) (twitter.com/hba_events) will
tweet about new products and exhibitors at the event as well as provide
real-time information and content updates on the educational program,
speakers, and offer special discounts to followers.

The HBA LinkedIn group (HBA Global Beauty Event)
(www.linkedin.com/groups?about=&gid=1856844) is an active community
where industry professionals can discuss topics of interests, ask for peer
advice and share relevant articles and news. In addition, the HBA LinkedIn
community will offer members discounts and timely show updates. Providing a
bridge to the event, the HBA online LinkedIn group has already discussed ways
to find new vendors, how to source new ingredients, where to find new
materials and overall creates a dynamic environment that allows its peers to
interact together.

Friends of HBA on Facebook (HBA Global Expo and Conference)
(www.facebook.com/pages/HBA-Global-Expo-and-Conference/309356259815)
will receive pertinent information on event activities throughout the year.
It will also provide a discussion forum for like-minded beauty enthusiasts.
Photos from industry networking events, HBA speakers, experts and suppliers,
will also be posted as well as sneak peeks to HBA special events and
discounts.

"By engaging in social media activities, HBA will be able to connect and
communicate with the beauty and personal care community throughout the year
and build excitement for HBA Global Expo & Conference in September," said
Jill Birkett, Brand Director, Beauty & Wellness. "Additionally, we'll be able
to amplify our programs, speakers and special events that will help attendees
have a more meaningful experience at HBA and encourage networking and the
exchange of information amongst friends, group members and followers."

HBA also has an Honest Beauty (www.hbaexpo.com/blog) blog, written
by Mary Palmieri, who every month features an up-and-coming beauty product
that has unique attributes and efficacy as well as a compelling background
story. Companies interested in submitting their products for review by the
Honest Beauty blog can contact Mary Palmieri at mpalmieri@hbaexpo.com or by
calling +1-212-600-3033.

For more information on HBA Global Events and to sign up to receive the
Honest Beauty blog as well as connect on Facebook, LinkedIn and Twitter go to
www.hbaexpo.com.

About HBA Global Expo & Conference

HBA Global Expo & Conference (www.hbaexpo.com) is the leading
product development for the entire beauty community including skin care,
cosmetics, fragrance, personal care and well-being industries. For three days
the top brand manufacturers from mass to prestige, as well as independent and
niche beauty companies will gather to learn about industry trends and
discover new products from the world's leading suppliers. The HBA educational
conference is renowned for providing an unparalleled look at both the
marketing and technical drivers in the health and beauty space and provides
proven strategies for business growth. Co-located with HBA will be The Spa &
Resort/Medical Aesthetics Expo showcasing the convergence of the traditional
and medical segments of the spa and resort industry. For year round HBA
information including HBA's Honest Beauty Blog and supplier resources go to
www.hbaexpo.com.

Annie Scully, ascully at hbaexpo.com, +1-845-368-0608