Hisense Chairman Delivers Keynote Speech at CES Summit

LAS VEGAS, January 9 - On January 8, Zhou Houjian, Chairman of Hisense Group, delivered a
keynote speech titled "From Made in China to Created in China - Technologies
in Emerging Markets" at the Consumer Electronics Show in Las Vegas. This is
the first time a Chinese entrepreneur had been invited to deliver a keynote
speech at CES since the show started 43 years ago. This prestigious
invitation demonstrated that China's home appliance and consumer electronics
enterprises, represented by Hisense, have become mainstream in the worldwide
consumer electronics industry.

(Photo: www.newscom.com/cgi-bin/prnh/20100108/LA35099 )

Zhou Houjian provided insight into the rapid development of the consumer
electronics industry in emerging markets and its positive influence on
economic growth by citing China as an example. He shared his experience of
Hisense as a rising star in the global consumer electronics market and
envisioned how multimedia technologies and green science in the Internet era
would improve the quality of people's lives. His speech received an
enthusiastic response from attendees.

With the emergence of the Chinese economy, Hisense has capitalized on
important opportunities brought about by the growing popularity of flat-panel
TVs, upgrading from ordinary LCD TVs to LED TVs and evolution of triple-play
services. It has successfully expanded into the high-end segments by
enhancing independent innovation and its R&D capabilities. In addition, it
has improved its core competitiveness through upstream and downstream
integration. Authoritative third-party data shows that the Hisense brand has
held the largest share in the Chinese flat-panel TV market for seven
consecutive years and that Hisense has become one of the world's top five TV
manufacturers, marking the first time that a Chinese company has won such an
honor. And, as part of their continuing efforts, Hisense leads the way in the
development of new, environmentally-friendly and energy-saving technologies.

Referring to the integration of Internet and multimedia technologies,
Zhou Houjian noted that TVs are rapidly evolving from a traditional
telecommunications medium for programs to an interactive terminal. To
capitalize on this evolution, Hisense has developed an interface-friendly
Internet TV. At present, all of Hisense's TV products feature network
interfaces and built-in HD playback. The Company is also developing a
powerful built-in operating system, TV O/S, to enable a variety of new
entertainment and value-added services directly on TVs, providing family
users and end users with an entertainment and information content supply
chain.

Zhou Houjian also noted his confidence in the future of the consumer
electronics industry. He said that the Chinese government is aggressively
advocating a strategy of invigorating China through science and education,
leading Chinese enterprises to make bold innovations and promoting products
from "Made in China" to "Created in China". There will be a number of leading
enterprises in China moving toward becoming top global brands over the next
15 to 20 years. In addition, Chinese enterprises will develop as leaders
across industries and sectors.

Commenting on the keynote speech, Gary Shapiro, president and CEO of the
Consumer Electronics Association (CEA), said, "As a leader in China, Hisense
continues building on its leading position in the international markets. The
addition of Mr. Zhou expands the CES keynote speaker lineup. CES, as the most
ideal venue for product demonstrations and business discussions, has been
recognized by all businesses. We are very grateful that multinational
companies, such as Hisense, can join the CES keynote speaker team, and let
the world see their global vision and innovative ideas."

    Contact:   Jessie Ma / Brenda Liu
               Tel: +86-532-8087-8539 / 8933
               mayuanyuan@hisense.com / Brenda@hisense.com

Jessie Ma, +86-532-8087-8539, mayuanyuan at hisense.com, or Brenda Liu, +86-532-8087-8933, Brenda at hisense.com, both of Hisense Group