Hong Kong Resident Wins Ride with F1(TM) Legend Michael SchumacherBy Prne, Gaea News Network
Sunday, April 5, 2009
HONG KONG - Schumacher ultimate “Designated Driver” With Winner of Bacardi Ltd’s “Champions Drink Responsibly” Contest
- Milos Petrava Will be Schumacher’s First Drive on Famed Ascari Track in Southern Spain
As part of its responsible drinking “Champions Drink Responsibly” campaign, Bacardi Limited, the largest privately held spirits company in the world, announced the international winners of its “Driving Experience of a Lifetime” contest-the opportunity to be in the passenger seat next to Michael Schumacher, the world’s most successful Formula One(TM) driver. Milos Petrava from Hong Kong is one of 28 winners internationally who will receive an all-inclusive trip to drive with Schumacher to raise awareness of the critical message of responsible drinking.
Michael Schumacher, who is the Bacardi Limited Global Social Responsibility Ambassador, will drive Milos Petrava and other international country winners around the legendary Ascari race track circuit in southern Spain to heighten attention about options available to avoid drinking and driving. They include using public transportation, taking a taxi, designating a driver, or drinking non-alcoholic cocktails if they must drive. Schumacher and Milos Petrava will enjoy a full-throttle ride to highlight how champions stay in control through Schumacher’s expert handling of a high performance car.
“I am eager to spread this message that drinking and driving don’t mix. It is a topic I personally feel very strongly about” said Michael Schumacher, a seven-time Formula One(TM) world champion and Bacardi Limited Global Social Responsibility Ambassador.
Bacardi Limited, the largest privately held spirits company in the world, and Michael Schumacher, the most successful F1 driver of all time, teamed up because both share a passion for educating consumers about the dangers of drinking and driving.
In addition to being driven by designated driver Michael Schumacher, the all-inclusive prize includes:
- Opportunity to drive a high performance car with driving technique instruction
- Flights and accommodation for Milos Petrava to the Ascari track in southern Spain
Source: Bacardi Limited
For Michael Schumacher Driving Experience of a Lifetime promotion and Champions Drink Responsibly campaign media information please contact: Adam Lewis, Burson-Marsteller, for Bacardi Limited, +44-207-300-6111, bacardi.csr at bm.com; For Bacardi Limited media information please contact: Amy Federman, Burson-Marsteller, for Bacardi Limited, +1-441-294-1110, amy.federman at bm.com; Patricia Neal for Bacardi Limited, +1-441-294-1110
Tags: Asia, Bacardi Limited, F1, Hong Kong, Spain