Hot Blog News From Freya!

Freya are Excited to Announce the Launch of Their First Blog

LONDON, April 7, 2011 - Leading fashion lingerie and swimwear brand Freya has announced they will
launch their first blog. Since Freya's Facebook page has proven so popular,
Freya hopes the blog will appeal to all existing fans as well as new. Freya
has chosen to launch the blog in order to report on the very latest Freya
news, lingerie trends as well as fashion gossip.

Plus, the Freya blog will be written by an expert panel consisting of the
crème de la crème of lingerie and fashion. Members of the Freya blog panel
will be exclusive bloggers or blog enthusiasts, so the blog will be a
fabulous platform for all fashion and lingerie fans to come together to share
red hot advice, sophisticated style, musings and favorite topics.

More importantly, Freya will choose a guest blogger who is a true Freya
fan, to join the blog panel and contribute. Fans can enter to become the
Freya Blog Star on Freya's Facebook on.fb.me/hBsWyp. The closing date
for Facebook entries is 24th April. Following this, the 4 most exciting Freya
entrants will be chosen to through to the grand final. The grand final will
be held through a vote on Facebook, so Freya fans will get to decide the
overall winner and therefore Freya guest blog writer.

The Freya Blog Star will receive a year of goodies, including a digital
camera as well as major fashion event tickets so they can report about all
the action on the Freya blog! Freya's blog comes after what has been a busy
year for the lingerie brand, after successfully launching the Bra Doctors
advice service on Facebook as well as the Holy Fit campaign. The Freya blog
will go live on 16th May.

Freya is just one of the many Eveden brands, others include Fauve, Huit,
Fantasie, Elomi, and Goddess. To find information on other brands and
collections, visit www.eveden.com, all major department stores or
www.leialingerie.com

For images please contact the press office on +44(0)1536-765208/228 or
email press@eveden.com

For images please contact the press office on +44(0)1536-765208/228 or
email press at eveden.com