Populis Reports Record Revenues and Audience Figures for 2010 Confirming its Position as European Leader in Content on Demand

By Populis, PRNE
Tuesday, April 5, 2011

Media Brand Audience Growth to Over 26 Million Unique Monthly Visitors Fuelled Record Revenues of 58M Euros

DUBLIN, April 6, 2011 - Populis, European leader in the production of multilingual
content on demand, has today reported record 2010 revenues of 58 Million
alongside its largest ever audience figures of over 26 million unique
monthly visitors (Source: Comscore January 2011).

More than tripling multilingual content production in the last
2 years across its high profile media brands which include Excite Europe
(www.excite.co.uk/), Better Deals (www.betterdeals.com/),
Nanopublishing (www.nanopublishing.com/), Blogosfere and Blogo, the
company today produces over 35,000 articles and videos each month across 550
fully owned and operated websites in 8 languages.

The Company's results prove that applying a disruptive
business model, such as producing content on demand at scale, can be applied
to premium media properties to produce profitable and highly successful
online media verticals.

A truly unique player in the multilingual content on demand
space in Europe, Populis has now produced an impressive 1 million articles
and videos, and every month tracks on average over 16 million keywords with
its scientific approach to media production.

Investments in social integration are contributing to the
growing audience and an innovative social media strategy is greatly
increasing natural content distribution with a high level of user engagement
on platforms including Facebook and Twitter.

"In a year that's already seen an IPO in the US from Demand
Media and a high profile acquisition by AOL of the Huffington Post, Populis
is positioning itself as the key content on demand player in a consolidating
European and South American market, starting the year with the acquisition of
Blogo," said Luca Ascani, Co Founder and Chairman of Populis. "The Populis
model is a scientific approach to content production with a winning
combination of content on demand and premium web properties. The company is
now ready to scale in new markets and 2011 will be another exciting year of
growth for us with more strategic acquisitions and increased organic growth."

With series of strategic acquisitions completed during the
year, including European blog networks and high profile domains, Populis is
championing the content on demand sector in Europe and has firmly established
its place internationally as leader in multilingual content production.

Profitable since day one, the now 125-strong international
team has seen company revenues growing phenomenally year on year for the last
5 years and the cash-rich Group is continuing its acquisition strategy
throughout 2011 starting the year by adding one of Europe and South America's
largest blog networks, Blogo, to its portfolio.

2010 Business Highlights:

- During the year, the Company continued to attract an
increasingly large audience across its media brands, now reporting 26.1M
unique monthly users (Source: Comscore January 2011)

- Populis has produced over 1 million items of content across
its network.

- A successful rebrand from GoAdv was implemented,
significantly raising the profile of the Group internationally.

- The Company opened new Dublin Headquarters, providing a
strategic base for future expansion.

About Populis

Populis (www.populis.com/) is one of Europe's fastest
growing digital media companies (GP Bullhound Media Momentum 2010) and
European leader in the production of multilingual content on demand. Created
in 2004 the Group crowdsources, distributes and monetizes over 35,000 items
of compelling content in 8 languages per month for a vibrant network of 550
fully owned and operated websites including Excite Europe, Better Deals and
Nanopublishing. The media properties generate over 26.1 million unique
monthly users (Source: Comscore January 2011).

Populis is a pan-European company with a team of over 125
working across offices in Ireland and Italy, active in the UK, Germany,
Netherlands, France, Italy, Spain, Sweden, US, Australia, Russia and Brazil.


Press Contact: Amanda Lorenzani, Head of Communications, Populis -
lorenzani at populis.com , +353-01-496-6672

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