HTC Unveils HTC Desire HD(TM) and HTC Desire Z(TM) With New HTC Sense(TM) and HTCSense.com

HTC Sense integrates a variety of multimedia and location-based enhancements and introduces HTCSense.com, a series of new connected HTC services

LONDON, September 15, 2010 - HTC Corporation, a global designer of smartphones, today unveiled a new
HTC Sense experience with the new HTC Desire HD(TM) and HTC Desire Z(TM)
Android-based smartphones. The new HTC Sense experience continues HTC's
strong focus on the customer, placing people at the center by simply making
its phones work in a more personal and natural way. HTC Sense introduces a
number of key innovations including a series of connected services called
HTCSense.com that enhance people's mobile experience on HTC phones.

    (Photo: photos.prnewswire.com/prnh/20100915/AQ65244)
    (Photo: www.newscom.com/cgi-bin/prnh/20100915/AQ65244)

"We're excited to be taking the HTC Sense experience beyond the phone to
a whole new level with a series of connected HTC services we call
HTCSense.com," said Peter Chou, CEO of HTC Corporation. "Our customers will
value the holistic approach we're taking to enhance their mobile experience.
This customer-first philosophy has resonated with people buying HTC phones
and this drives us to continue introducing new innovative smartphones like
the HTC Desire HD and HTC Desire Z."

"As a key Android partner and smartphone brand, HTC continues to bring
new innovation to the platform," said Andy Rubin, VP engineering at Google.
"Android is about choice and the new HTC smartphones continue to provide
customers with powerful choices and flexibility."

HTC Sense

The new HTC Sense experience offers a variety of enhancements that
improve how people capture, create, share and access multimedia content. With
a newly created camera experience, people can record HD videos or capture and
edit images with a variety of fun camera effects. With HTC Locations, a new
differentiated online mapping experience, people have instant, on-demand
mapping without download delays or incurring mobile roaming charges.

HTC Sense also includes a new integrated online e-reading experience
utilizing a new e-book store powered by Kobo(TM) and a new, mobile-optimized
e-reader that includes the ability to highlight, annotate and quickly search
for definitions or translate unfamiliar terms.

HTCSense.com

With the new HTCSense.com service, people can simply manage their mobile
phone experience from their HTC phone or personal computer. For example,
people can easily locate a missing phone by triggering the handset to ring
loudly, even if it is set to silent, or to flag its location on a map. If the
phone's been lost or stolen, users can remotely lock the phone, forward calls
and texts to another phone, send a message to the phone to arrange its return
or even remotely wipe all personal data from it. HTCSense.com makes it easy
to setup a new HTC phone or access archived mobile content such as contacts,
text messages and call history from a PC browser. People can also customize
their phones with exclusive HTC content like wallpapers, HTC scenes, sounds
or plug-ins.

HTC Desire HD

HTC Desire HD showcases outstanding multimedia content with its bright
4.3" LCD display and Dolby Mobile and SRS virtual sound and is the first to
be powered by the new 1GHz Qualcomm 8255 Snapdragon processor. The HTC Desire
HD enables 720p HD video recording and includes an 8-megapixel camera with
dual-flash. Building on the unibody heritage of the HTC Legend, the HTC
Desire HD is sculpted from a block of solid aluminum and exudes the air of
quality and strength that HTC has come to be known for. It also includes the
new HTC Fast Boot that enables people to quickly make a call or check emails
by shortening the time taken to complete the power-up sequence.

HTC Desire Z

For people constantly on the go, HTC Desire Z makes it quick and easy to
stay connected with friends on Facebook and Twitter or with colleagues and
customers at work. HTC Desire Z features a unique 'pop hinge' that opens to
reveal a QWERTY keyboard for fast, convenient typing. HTC Desire Z's keyboard
also includes a variety of keyboard shortcuts and two customizable keys for
providing instant access to common functions without the need to open menus.
HTC Desire Z also includes 720p HD video recording and a 5-megapixel camera
with automatic flash. It is the first phone to utilize the new 800MHz
Qualcomm 7230 processor for improved performance and battery life and also
includes HTC Fast Boot.

Availability

The new HTC Desire HD and HTC Desire Z will be broadly available through
mobile operators and retailers across major European and Asian markets from
October 2010 with the HTC Desire Z shipping in North America later this year.

About HTC

HTC Corporation (HTC) is one of the fastest growing companies in the
mobile phone industry. By putting people at the center of everything it does,
HTC creates innovative smartphones that better serve the lives and needs of
individuals. The company is listed on the Taiwan Stock Exchange under ticker
2498. For more information about HTC, please visit www.htc.com.

The names of companies and products mentioned herein may be the
trademarks of their respective owners.

Nelson Bostock Communications, htcpr at nelsonbostock.com, for HTC Corporation