IBC Launches 2011 Awards Programme

LONDON, December 7, 2010 - IBC has issued the first call for entries for its 2011 Innovation Awards,
the unique programme which recognises that success comes when vendors and
users collaborate on perfectly tuned solutions.

"There are many awards for technology, but the IBC Awards dig much
deeper," said Michael Crimp, CEO of IBC. "To win an IBC Innovation Award you
have to demonstrate that manufacturers, integrators and users worked together
to develop something innovative that solved a real challenge, whether that
was creative, technical or commercial. The whole ethos of IBC is about
getting together to share knowledge, and with our awards programme we honour
those who really put that into practice."

There are three categories in the IBC Innovation Awards scheme: for the
most innovative projects of the year in content creation, content management
and content delivery. A fourth prize is in the gift of the judging panel,
which may be one of the category winners or it may be another significant
achievement during the year which caught their attention.

In 2010 the awards went to the Red Bull Air Race for the unique way it
captured and displayed the action; to the European Parliament for its bold
project to make its complete audio-visual archive available online to
citizens; and to the very rapid work led by BBC R&D which developed the
second generation digital television standard DVB-T2, making over the air HD
broadcasting practical.

The 2010 Judges' Prize was given to the four partners involved in
stereoscopic 3D coverage of the World Cup: FIFA, HBS, ESPN and Sony.

Manufacturers, system integrators and broadcasters have until 11 February
2011 to complete their submissions. The judging panel is a group of
international journalists and editors, who will announce their shortlist in
May 2011. The winning projects remain a closely guarded secret until the
Awards Ceremony itself, held during IBC in September.

About IBC

IBC is the premier annual event for professionals engaged in the
creation, management and delivery of entertainment and news content
worldwide.

    IBC2011 Dates
    Conference 8 - 13 September 2011
    Exhibition 9 - 13 September 2011

Kelly Hyde, Audience Marketing Assistant Manager, +44(0)207-832-4104, khyde at ibc.org