IgnitionOne Launches, Offering Industry-First Digital Marketing Suite

By Ignitionone, PRNE
Sunday, April 10, 2011

Global Performance Company With $1B in Digital Media Under Management for 500+ Blue-Chip Advertisers Expands Under a New Name to Revolutionize Digital Marketing Technology

NEW YORK, April 11, 2011 - Today, the new company IgnitionOne (www.ignitionone.com) was
launched, created by combining SearchIgnite, a global performance marketing
technology, with on-site optimization and real-time audience scoring
capabilities from its sister company Netmining. The new company will offer a
single dashboard ("Digital Marketing Suite"), enabling performance marketers
to manage and optimize their online advertising, optimize conversions on
their website and receive advanced cross-channel attribution and analytics.

The current online marketing technology landscape is fragmented and
complex, with a multitude of technology providers offering point solutions
that only solve a portion of marketers' needs. This creates a real challenge
for marketers, who often work with multiple technologies in an effort to
achieve their online marketing goals. IgnitionOne will streamline this
process and simplify the landscape by providing marketers with numerous best
of breed performance marketing solutions united under a single interface and
tracking tag.

"IgnitionOne is the first-and-only technology solution that effectively
bundles the many online technologies we use every day under one platform,
which makes us more efficient, improves our marketing performance and more
importantly, our ROI," said Ted Schweitzer, Vice President of E-Commerce for
La Quinta Inns & Suites. "It's really solving a major void in the
marketplace. With our digital efforts essential to the growth and success of
our brand, IgnitionOne's centralized Digital Marketing Suite is a marketplace
necessity, not a luxury."

A simple, single tag will power all of IgnitionOne's capabilities, which

- Centralized paid search, display and Facebook ad campaign management

- Full Display DSP functionality for real-time-biddable(RTB) media buying

- Cross-channel attribution and advanced analytics dashboards

- On-site optimization transferred from Netmining, powered by a proven,
proprietary audience algorithm

Marketers and their agencies are often forced to connect a multitude of
tags and log into many different dashboards for these initiatives. These
technologies haven't been integrated for the marketer to date, and often
don't funnel up to a centralized reporting system for insights into
performance across channels. IgnitionOne's platform integrates Media and
On-Site Optimization with Attribution and Analytics, allowing marketers to
finally close the loop between the advertising that drives people to their
website and the solutions that convert them into leads and sales. The system
is already integrated for marketers, and an evolutionary step forward that
will dramatically improve online marketing performance.

"The current landscape puts the burden on marketers to integrate these
siloed technologies. Our clients have asked us to solve this industry-wide
problem," said Will Margiloff, CEO of IgnitionOne (formerly Chairman of
SearchIgnite). "IgnitionOne is the first centralized platform that integrates
all of the essential technologies marketers need to power their online

In addition to Mr. Margiloff, the IgnitionOne senior management team will
consist of Roger Barnette (formerly CEO of SearchIgnite) as President and
Toon Vanparys (formerly CEO of sister company Netmining) as Chief Revenue
Officer. The Netmining brand will continue on in the United States, focusing
exclusively on its display advertising business.

IgnitionOne currently has 125 employees in seven offices across four
countries, and further expansion is already under way. The Company is hiring
and has 75 open positions, primarily in Engineering and Client Services.

"We've built an industry-first, and we're just getting started. We'll
continue to push the boundaries of technology innovation to keep up with the
rapid pace of change in our industry and streamline the fragmented
landscape," added Mr. Margiloff. "The formation of IgnitionOne is exciting
for us and for our clients, and we're looking for more pioneers to join us in
our mission to revolutionize marketing technology."

About IgnitionOne

IgnitionOne is the world's first closed loop Digital Marketing Suite,
offering multiple solutions to improve online performance within a single
interface. Solutions include ad management and optimization (search, display
and Facebook), cross-channel attribution and on-site optimization. The
company was formed in 2011 by combining online ad management platform,
SearchIgnite, with audience profiling and on-site optimization from

Ignition One currently powers more than $10 billion in revenue each year
for some of the world's leading online marketers, including General Motors,
Chico's, Ann Taylor, Fiat and advertising agencies such as Digitas, =
CyberAgent and more.

For more information, please visit www.ignitionone.com or follow
the company on Twitter @ignitionone.

Andy Betts, +44(0)203-008-7168

Andy Betts, +44(0)203-008-7168

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