IKEA Appoints McCann New York as Global Agency of Record to Re-Invent the IKEA Catalogue

By Mccann Worldgroup, PRNE
Monday, August 1, 2011

NEW YORK, August 2, 2011 -

IKEA, recently named Advertiser of the Year at the Cannes Lions Festival of Creativity, today announced the appointment of McCann NY as their global agency of record for the iconic IKEA catalogue.

(Logo: photos.prnewswire.com/prnh/20110315/NY65602LOGO )

McCann NY will work closely with ICOM, IKEA’s in-house communications team based at IKEA headquarters in Almhult, Sweden.

The assignment will focus on the re-invention of the IKEA catalogue, enhancing it with technology and storytelling. McCann NY will work with ICOM to evolve and enhance the catalogue, enabling it to continue to be a critical and integrated platform of the IKEA eco-system. The assignment will include reimagining the store environment to include new technologies and experiences. McCann NY will also work closely with ICOM to develop a global integrated campaign to support the launch.

“We choose partners we trust and who understand our brand and where we want to go,” said Lena Simonsson Berge, Head of Global Communications for IKEA. “We found that in Linus and his team at McCann.”

Linus Karlsson, Chairman and Chief Creative Officer for McCann NY and London said, “Part of IKEA’s genius is their applied creativity to everything they do. This is a dream opportunity because it exists on the cutting-edge media, arts and commerce for a company I know and grew up with. Ultimately, it about creating a more exciting and useful IKEA experience for the many people, and letting the story of IKEA come alive in new ways in the catalogue.”

Today, the IKEA catalogue is delivered to almost 210 million homes across the globe, making the IKEA catalogue the world’s most widely spread printed matter.

McCann New York

McCann Erickson New York is the flagship and largest office of McCann Erickson, the world’s largest advertising agency network, with operations in more than 120 countries and a client roster that includes preeminent global marketers and many of the world’s most famous brands. The agency is a unit of McCann Worldgroup, a leading global marketing solutions network, comprised of a collaborative roster of best-in-class agencies that emphasize creativity, innovation, and performance.

About McCann Worldgroup  

McCann Worldgroup delivers marketing solutions that transform brands and grow businesses. The company is comprised of a collaborative roster of best-in-class agencies that emphasize creativity, innovation, and performance, including McCann Erickson (the world’s largest advertising agency network); MRM (digital marketing/relationship management); Momentum (event marketing/promotion); McCann Healthcare (professional/dtc communications); WGEXP (global production); UM (media management); Weber Shandwick (public relations) and FutureBrand (consulting/design).

Mary Perhach, EVP, Chief Communications Officer, mary.perhach at mccannwg.com, +1-646-865-4024

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