McCann Worldgroup Launches Marketing Sciences Practice

By Mccann Worldgroup, PRNE
Thursday, June 16, 2011

LONDON and NEW YORK, June 17, 2011 -

- Former Sapient
Global Executive Marc Schwartz Joins As Performance Analytics
Director;  McCann Truth Scout Laura Simpson Moves from

McCann Worldgroup announced today the appointment of Marc
and Laura Simpson to the newly created positions of Global
Director of Performance Analytics and Global IQ Director,
respectively.   Marc and Laura will form the global
leadership team of a newly created Marketing Sciences practice that
will embed marketing performance analytics and market intelligence
into every solution for McCann Worldgroup.  Both Schwartz and
Simpson will be based in New York beginning in July.

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“The days of demonstrating marketing effectiveness as an
optional extra are over,” said Daryl Lee, Chief Integration
Architect of McCann Worldgroup. “With Marc’s experience in
connecting strategy with analytics and technology, we will have a
21st century Performance Analytics capability at the
center of McCann Worldgroup that will be scaled across every client
solution.  Marc and Laura will work closely with our
Integrated Strategy practice to link integrated marketing
strategies to global intelligence and marketing performance systems
and ensure effectiveness is embedded into everything we do. With
the addition of a Marketing Sciences practice, the strategic
toolbox of McCann Worldgroup now leads the industry.”

Schwartz was most recently Global Lead, Data and Analytics for
SapientNitro, working across clients such as The Coca-Cola Company,
Unilever, Johnson&Johnson, General Mills, and American
Airlines, among others.  In that role he was responsible for
all data, analytics and measurement planning for all channels
including digital, social media, direct response, and media.
 Prior to SapientNitro, Schwartz was EVP, Multichannel
Consumer Engagement for DDB where he was responsible for
interactive, new media, direct response, and online and offline
analytics.  Earlier in his career, Schwartz worked as Global
Director of Data Strategy for Wunderman.

“McCann Worldgroup has gone through an incredible transformation
over the past year, so it is exciting to be joining this amazing
team at this critical time,” said Schwartz. “Their relentless
commitment to strategic collaboration in pursuit of innovation,
creativity and performance is what attracted me and what will
ensure our success.”

Simpson has been a truth scout for 12 years and has travelled
the world talking to a wide range of consumers about a variety of
different topics and brands; including cognac drinkers in Paris,
ice cream lovers in Manchester and business travelers in Shanghai.
For the last 6 years Simpson has worked as head of trends and
insight for McCann London.  She launched the prestigious Moody
Britain study which has charted the emotional highs and lows of
British culture and has been covered extensively by the British
press. She has presented the findings to deputy Prime Minister Nick
and discussed the findings on BBC Radio Four. She has worked
across a number of clients, L’Oreal, Tragus, Premier Foods and
B&Q. Prior to her time at McCann she worked at Synovate.

“I’m incredibly excited about my new role and my move to New
. I am truly a truth hunter and I aim to ensure that the truths
we uncover globally through our proprietary research and global
intelligence network will help drive solutions that are
transformational of our clients’ brands, and businesses,” said

The Marketing Sciences practice is the latest in a serious of
strategic capabilities that are being built centrally in McCann
Worldgroup to be accessed by all teams and clients around the
world.  ”Stay tuned, there’s more to come,” said Lee.

About McCann Worldgroup  

McCann Worldgroup delivers marketing solutions that transform
brands and grow businesses. The company is comprised of a
collaborative roster of best-in-class agencies that emphasize
creativity, innovation, and performance, including McCann Erickson
Worldwide (the world’s largest advertising agency network); MRM
Worldwide (digital marketing/relationship management); Momentum
Worldwide (event marketing/promotion); McCann Healthcare Worldwide
(professional/dtc communications); WGEXP (global production); UM
(media management); Weber Shandwick (public relations) and
FutureBrand (consulting/design).


Mary Perhach, EVP, Chief Communications Officer, mary.perhach at, +1-646-865-2000

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