iLobby.eu: A Practical Guide About EU Lobbying, Covering the Role of Social Media for the First Time

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BRUSSELS, September 15, 2010 - Europe suffers from a negative image, because of its inherent complexity
and the perception of backroom deals. Caroline De Cock, a Brussels lobbyist,
demystifies these prejudices in her book iLobby.eu: Survival Guide to EU
Lobbying, Including the Use of Social Media, which is being published by
Eburonand hits the shelves September 15. The internal workings of the
European Union and how to influence it as a lobbyist will hold no more
secrets for the reader. It is also the first book to look at the growing
impact of social media on the European political arena.

In iLobby.eu, Caroline De Cock guides the reader through the European
labyrinth, while giving him useful tips on how to set up and roll out an
effective lobbying strategy. Focusing on the who, what, where and when and
more important, the how: introducing the reader to concepts such as the 'boa'
strategy and the 'parrot' lobbyist. Completed with an overview of the growing
role of social media, such as Twitter and Facebook, that is illustrated by
case studies demonstrating the best practices and failures of EU institutions
and MEPs in adopting these new communication tools. This all comes with a
practical annex at the end giving among others a sense of the look and feel
of different internal EU documents.

Bill Newton Dunn, UK Liberal MEP, describes the book as "an invaluable
and essential guide for anybody seeking to influence the EU". Alain Heureux,
President and CEO of IAB Europe, adds to this that "the social media chapter
is a must read" to understand how this phenomenon is starting to impact
Brussels.

Caroline De Cock is owner of N-square Consulting, a Brussels lobbying
firm, that represents different high tech companies as well as trade
associations, and uses social media in her day-to-day work. She is also on
the verge of launching "The EU Knowledge Centre", a training & research
centre focussing on EU-related matters.

For more information and book orders:

Caroline De Cock. iLobby.eu: Survival Guide to EU Lobbying, Including the
Use of Social Media.

Paperback, 234 pages. ISBN 978 90 5972 439 6. EUR 24,95.

www.ilobby.eu

www.eburon.nl/iLobby_eu

Press material can be found at: www.ilobby.eu/press. For more information and/or a review copy, please contact: Herman Rucic,
N-square Consulting, M +32-478-96-67-01, hrucic at n-square.eu