Image-based Adverts Come to .tel

LONDON, February 9, 2011 - Telnic Limited (telnic.tel), the Registry Operator for
the .tel top level domain (TLD) today announced that image-based adverts are
now supported in .tel domains.

Owners of .tel domains can now embed links to image-based
adverts, through the use of open APIs or third party services supporting
these records, providing more visual imagery to enhance their templates,
display their products or add banner-type advertising links to generate
click-through revenue.

"Image-based adverts bring with them a number of benefits to
the .tel community," said Henri Asseily, CTO and Chief Strategist at Telnic.
"Not only does this expand the potential for generating revenue from
advertising on .tel domains, it also enables .tel owners to enhance the
overall look-and-feel and provide greater personalization through visual
images. Now, anyone with a flair for the creative can add their own imagery
to reflect their personality, products and promotions, whilst still keeping
to the spirit and purpose of the .tel vision of frictionless sharing of
contact information."

Image-based adverts will be displayed on both desktop and
smart phone templates, depending on the choice and preference of the .tel
owner. Later in 2011, this functionality will be built into the web-based
control panel to enable any .tel owner to create this type of content.

Additional functionality will be added to .tel throughout the
course of 2011, including new measurement and monetization solutions.

Over 300,000 registrations from in excess of 180 countries is
driving awareness of .tel as a simple contact solution under the control of
the owner and a cost-effective solution for both generating revenue and
winning new business.

About Telnic: about.telnic.tel

Press contact: Justin Hayward, Telnic Limited - about.telnic.tel