Indoor Media, the Digital Ethnic Marketing Company, Acquired by Komli

Acquisition Marks the Lucrative Growth of Diverse Marketing in Western Countries

LONDON, October 7, 2010 - Indoor Media (www.indoormedia.co.uk/), the leading UK digital
ethnic marketing company, announced today that it has been acquired by Komli
Media (www.komli.com/), Asia Pacific's leading digital media network
platform.

Founded in 2007 by Murly Tiwari and Jay Rai, Indoor Media has established
itself as the UK's leader in online ethnic marketing. It provides online
solutions to brand marketers reaching out to the UK's 7 million ethnic
minority consumers through its proprietary ad network, AdMasala. Covering
more than 400 websites it offers an aggregate reach of 2.6 million unique
users. Indoor's clients include Mercedes, the UK Government, O2, Vodafone and
Western Union amongst others.

Komli Media has built relationships with marketers and publishers and
partners exclusively with top global and local publishers, including Facebook
in India. With this acquisition Komli Media is now the leader in offering
ethnic marketing solutions for Asian audiences in the four largest English
speaking economies in the western world - Australia, Canada, United Kingdom,
and the United States, a total population base of nearly 15 million.

Murly Tiwari, said "We are very excited to be part of the Komli Media
team. We have grown every year by ensuring that everything we did was about
adding value, accountability and expertise to both clients' and publishers'
business. Now we see a significant opportunity to expand by bringing the best
of breed platforms and solutions that Komli has to the UK".

"Ethnic marketing for Asian audiences is very important to our vision of
being the leading digital media network platform. We are extremely excited to
partner with leaders like Indoor Media. Murly and Jay are true innovators,
and we are proud to work with them. As ethnic audiences continue to grow in
size and importance, we believe that it is necessary to create digital
solutions targeted to this audience." said Amar Goel, Komli Media's Founder
and CEO.

The acquisition allows Komli Media to accelerate innovation in ethnic
advertising for its advertiser and publisher partners across several markets,
with strong brand and performance products across video, custom creative,
mobile, brand impact measurement and performance optimization.

Komli Media:

www.komli.com/

Indoor Media:

www.indoormedia.co.uk/

    Global Media Contact:
    Ankur Rathi
    ankur.rathi@komli.com
    International Tel: +91-98922-97465

    UK Media Contact:
    Natalie King
    Natalie.king@indoormedia.co.uk
    International Tel: +44-20-7125-0007

Global Media Contact: Ankur Rathi, ankur.rathi at komli.com, International Tel: +91-98922-97465; UK Media Contact: Natalie King, Natalie.king at indoormedia.co.uk, International Tel: +44-20-7125-0007