InfoGin Provides Mobile Content Adaptation for Nearly 40% of Mobile Indian Market

NEWTON, Massachusetts, July 6, 2011 -

The Award Winning Content
Adaptation Solution Brings Rich Internet Content to Indian Users
for All Mobile Devices

InfoGin ( href="www.infogin.com/">www.infogin.com), a
global market leader of mobile browsing solutions that enable
mobile carriers and publishers to provide the ultimate browsing
experience on any mobile device, announced today that it has
recently launched its services with two additional Indian carriers,
covering nearly 40% of this remarkably fast growing mobile market.
 Their subscribers can now enjoy the full Web’s richness on
any device, regardless of its capabilities.

David Shimoni, InfoGin’s Executive Vice President of Sales and
Marketing commented: “We are experiencing growth in demand for
mobile browsing solutions in many regions of the world. Our recent
expansions in India are an important part of this trend. Our
Content Adaptation contribute greatly by allowing all users to
enjoy the true richness of the Web on their mobile devices and by
the support we provide our partners the carriers in offering their
subscribers with richer content and services,” added Shimoni.

InfoGin’s Content Adaptation solution automatically analyses the
Web content and reformats it according to its importance, providing
the best possible display for the mobile device capabilities, as
well as for the operator network characteristics. A Smart
Navigation layer is presented on top of the content, allowing users
to navigate and browse Web content in a way that is similar to that
of the desktop browsing.

InfoGin’s award winning Content Adaptation solution enhances the
mobile user browsing experience, especially on feature phones. One
of the key elements of the InfoGin solution is its ability to
support literally any device. Beyond the 13,500 devices currently
supported by its Intelligent Mobile Platform™, InfoGin provides
customized support for local device vendors, such as Spice®, Lemon®
and MicroMax®.

Subscribers of the two Indian carriers will now enjoy the full
functionality of internet on any mobile device, with up to five
time faster connection than before. This will allow them to deliver
the rich Internet experience to rural areas and let users of all
mobile devices enjoy Internet content of their choice: news,
popular sports, financial news, entertainment as well as access to
social networks.

In India today, over 59% of Web users are mobile only * The
deployment of InfoGin’s Content Adaptation solution is expected to
significantly increase browsing usage in general, and especially on
feature phones. Providing best of breed Content Adaptation service,
InfoGin allows Indian carriers to achieve traffic optimization,
significantly reduce CAPEX and OPEX increase branding awareness and
reduce churn.

The Content Adaptation solution is part of InfoGin’s complete
suite of mobile browsing solutions based on its Intelligent Mobile
Platform™ (IMP) that also includes the Smart Pipe Package -
with its innovative Content Overlay - especially designed to
improve users’ browsing experience on smartphones while offering
carriers new monetization opportunities for their portal content
and services.  For more information, please contact us at href="mailto:info@infogin.com">info@infogin.com.

InfoGin will be showcasing its solutions at the 2011 VAS Asia
Show, Le Meridien, New Dehli, July 8, Booth # 8. For a meeting,
please contact us at: href="mailto:info@infogin.com">info@infogin.com

 * www.ondeviceresearch.com -

About InfoGin

With more than 11 years of research and development, InfoGin is
the pioneer and market leader in telco-grade mobile browsing
solutions, enabling the ultimate surfing experience on any mobile
device. Carriers and content providers use InfoGin solutions to
regain subscribers’ ownership, increase value-added services
revenues and control operational costs.  

InfoGin’s solutions span the facets of mobile browsing and
include intelligent, automatic content and functionality
adaptation; clientless, personalized overlay operator portals and
toolbars; and traffic and data optimization and acceleration. In
addition, InfoGin professional content authoring and development
tools significantly reduce the costs of delivering optimized mobile
content to a wide variety of devices.

InfoGin was founded in April 2000 and began deploying to
top-tier carriers in 2002.  The company has offices in the
U.S. and Israel.  For more information, visit href="www.infogin.com/">www.infogin.com.

InfoGin Media Contacts:
Mona Popilian-Yona
Director of Marketing
InfoGin
href="mailto:mona.yona@infogin.com">mona.yona@infogin.com
+972-52-625-2226

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