Informex Announces Virtual Workshop on Social Media

By Informex, PRNE
Monday, August 30, 2010

PRINCETON, New Jersey, August 31, 2010 - Informex (, the leading meeting place for buyers
and sellers of high-value chemistry for a broad range of applications, today
announced that it will hold the first of a series of webinars on September
21, 2010
. The inaugural webinar, 'Navigating Social Media: A step-by-step
guide for promoting your brand,' will run from 2 until 4pm ET and will be led
by social media and chemical industry expert, Mary Canady.

The fully interactive session will examine social media strategies and
tactics tailored specifically for chemical industry professionals. The
workshop will aim to educate delegates as to the best ways to promote their
brand via social media. One of the major themes of the real-time seminar will
be how to increase the effectiveness of your presence at an event before,
during, and after the trade show or conference. Real examples from life
science conferences will be used to show what has worked and why, and
attendees will receive worksheets and schedules designed to get them moving
quickly towards planning a highly successful event presence.

The webinar will take an in-depth look at social media's role in the
chemical industry as it relates to: research of industry and competitors,
connecting with business partners, developing and maintaining business
relationships, leveraging news and announcements and interacting with
customers and clients.

"Social media is an innovative and creative way to reach and interact
with large numbers of people allowing users to feel an immediate connection
with an organization," explained Jennifer Jessup, Informex/UBM Live Global
Brand Director. "With the increasing popularity of social media, more and
more businesses are placing importance on the adoption of comprehensive
social media strategies. As these routes to market continue to grow and
become more influential, companies not engaging in social media, or executing
it poorly, are potentially missing out on major opportunities for their
brands and businesses. This exclusive webinar will help attendees adapt
social media strategies for their own companies."

The Informex social media webinar will focus on several topic areas to
educate attendees in the many benefits of using social media to extend
company outreach and engagement, including:

    - A timeline for how to use social media up to, including, and post trade
    - Getting over your fears of social media
    - How to integrate into your marketing plan
    - The types of messages and platforms that will be most applicable for
      your brand
    - Etiquette 'Do's and Don'ts' of social media
    - Case study of a firm that has seen the benefit of social media
    - Investment of employee time required
    - How to be an active member of the social media communities
    - Metrics for evaluating return on investment

Entrance to the webinar costs US$79 per person or US$150 per group and
places are limited number to ensure that attendees will have a chance to ask
questions, interact and have their concerns fully addressed.

Future topics in the Informex webinar series include 'How to Grow Your
Business in Latin America,' 'Waste Management,' 'Organic Chemistry 101 for
Chemical Business Professionals' and 'Navigating Drug Delays'. The webinars
will allow chemical industry professionals to connect to Informex branded
events without leaving the comfort of the office. In times when travel is not
always an option, virtual events allow education and interactivity with
minimal investment enabling attendees to hear from industry leaders who may
not speak regularly at events due to time or travel constraints.

Registration for the webinar series is now open and further information
is available at:

UBM Live is a wholly owned subsidiary of United Business Media plc (LSE:
UBM) a leading provider of business information services to the maritime,
travel, fashion, technology, healthcare, media, and property industries. UBM
offers services in trade shows, online, news distribution, and publishing to
customers across the globe. Its brands are represented in more than 30
countries and are organized into specialist teams that serve their business
communities helping them excel in their market by working effectively and
efficiently. For more information, go to

About Informex:

Organized by UBM Live, Informex is the leading meeting place for buyers
and sellers of high-value chemistry for a broad range of applications. As the
leading fine chemical tradeshow in the United States, InformexUSA has been a
marketplace for networking and doing business in the fine, custom and
specialty chemical manufacturing industry for more than 25 years. Visitors to
the show come from a broad range of manufacturing industries including
adhesives, electronics, agrochemicals, biopharmaceuticals, pharmaceuticals,
plastics, paints, and more. Each year the event brings together an
international mix of more than 4,000 fine and specialty chemicals
professionals and 500 exhibitors.

Jennifer Jessup, Global Brand Director, UBM Live, +1-609-759-4707, jennifer.jessup at; or Impress Public Relations, Richard Kerns, +44(0)161-728-5880, richard at, or Erin Hatzi, +1-503-928-7870, erin at

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