Inaugural Pharma Exchange Conference Produced by Informex to Draw Together Milwaukee, Wisconsin Chemical Industry

By Informex, PRNE
Wednesday, September 29, 2010

First in a series of pharma conferences seeks to build business relationships and encourage sharing and collaboration within regional marketplaces

PRINCETON, New Jersey, September 30, 2010 - Informex (www.informex.com), the leading meeting place for buyers
and sellers of high-value chemistry for a broad range of applications, today
announced that its first ever Pharma Exchange Conference will occur on
November 9, 2010 in Milwaukee, Wisconsin. The Pharma Exchange Conference
series is part of an Informex initiative to act as a knowledge conduit for
the chemical industry. The Milwaukee conference theme will be Optimizing
Chemical Projects which will offer the rapidly expanding Midwest chemical
community a forum to network, share best practices, and advance business
opportunities.

In conjunction with Rondaxe Pharma, the Pharma Exchange Conference, to be
held at the Hilton Milwaukee City Center, will focus on acceleration through
collaboration of company leaders, investors, legislators and others industry
drivers to connect with the resources needed to succeed in the highly skilled
and fast-growing Midwest chemical market. The one-day event will run from 9am
- 6pm CST
and will be followed immediately by a cocktail reception for all
participants. The reception will provide attendees with an additional
opportunity to network with legislators, academics and other local
influencers.

The day will feature five session and four panel discussions. Sessions
are adapted to highlight the advantages of the region, discussing the needs
and concerns of the Midwestern marketplace, and examine the chemical
manufacturing industry at large. Some of the sessions include:

    -- Managing Virtual CMC Activities
    -- Research, Innovation & Commercialization
    -- Sustainable Improvement Strategies
    -- Manufacturing in the Midwest
    -- How to Stay Compliant in the Changing Regulatory Environment

The Pharma Exchange will include speakers from Baxter, Cambridge Major,
Evonik Degussa, Fontarome, Rondaxe, Metropolitan Milwaukee Association of
Commerce, SAFC and the University of Wisconsin Milwaukee Research Fund.

"Milwaukee was a natural choice for the location of the first Pharma
Exchange Conference as chemical manufacturing is integral to economic
development in Wisconsin," commented Jennifer Jessup, Global Brand Director,
Informex. Chemistry companies in Wisconsin directly employ over 15,000 people
and indirectly contribute nearly 43,000 jobs to the economy.* Jessup further
states, "The Midwest highly values the pharmaceutical industry and we are
delighted to be able to provide a forum for local influencers to gather to
enhance the region and their individual businesses. We hope that once this
inaugural event takes place, it will be the catalyst for further networking
by and within the region."

At the event, there will be a feature presentation during lunch about
investment strategies entitled: 'Capturing Value: What's Needed to Support
Growth from Dollars to Counsel' with representatives from private equity and
venture capital firms including: Trevor D'Souza, Mason Wells Venture Fund,
Managing Director and John Beagle, Grace Matthews, Co-Founder.

To find out more information please visit
www.informex.com/web/pharma-exchange or to register for this
conference, please visit:
www.regonline.com/Register/Checkin.aspx?EventID=897566.

*American Chemistry Council: Snapshot of the Chemical Industry in
Wisconsin (January 10, 2010)

UBM Live is a wholly owned subsidiary of United Business Media plc (LSE:
UBM) a leading provider of business information services to the maritime,
travel, fashion, technology, healthcare, media, and property industries. UBM
offers services in trade shows, online, news distribution, and publishing to
customers across the globe. Its brands are represented in more than 30
countries and are organized into specialist teams that serve their business
communities helping them excel in their market by working effectively and
efficiently. For more information, go to www.ubmlive.com.

About Informex:

Organized by UBM International Media, Informex is the leading meeting
place for buyers and sellers of high-value chemistry for a broad range of
applications. As the leading fine chemical tradeshow in the United States,
InformexUSA has been a marketplace for networking and doing business in the
fine, custom and specialty chemical manufacturing industry for more than 25
years. Visitors to the show come from a broad range of manufacturing
industries including adhesives, electronics, agrochemicals,
biopharmaceuticals, pharmaceuticals, plastics, paints, and more. Each year
the event brings together an international mix of more than 4,000 fine and
specialty chemicals professionals and 500 exhibitors.

Jennifer Jessup, Global Brand Director, UBM Live, +1-609-759-4707, jennifer.jessup at ubm.com, or Impress Public Relations, Richard Kerns, +44-(0)-161-728-5880, richard at impress-pr.com, or Erin Hatzi, +1-503-928-7870, erin at impress-pr.com

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