International VELUX Award Announces 2010 jury

COPENHAGEN, February 5 - The International VELUX Award is pleased to announce the jury of the 2010
Award. The jury makes up a distinguished panel of seven jury members with
different cultural backgrounds, nationalities and approaches to architecture.
The jury will review student projects that explore the theme of daylight in
its widest sense and challenge the future of daylight in the built
environment.

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The jury for the 2010 Award consists of six practicing and teaching
architects from all parts of the world, including Momoyo Kaijima (Japan),
Will Bruder (USA), Nathalie de Vries (The Netherlands), Kim Herforth Nielsen
(Denmark), Magda Mostafa (Egypt),and Stefano Musso (Italy). Keith Riddle (UK)
represents VELUX on the jury.

"We are happy to present a truly international jury that represents a
good mix of work area, geography, age and gender", says Per Arnold Andersen
from VELUX. "The jury will meet in June in Copenhagen to review the hundreds
of student projects expected from all over the world and to nominate the
prize winners and honourable mentions. "

Multi-faceted jury

The works of the jury members are wide-ranging, representing every scale
of architecture from small-scale residential buildings to large scale urban
design:

Japanese Momoyo Kaijima formed Atelier Bow-Wow together with Yoshiharu
Tsukamoto in Tokyo in 1992. The office champions a site- and use- specific
design approach to the new millennium. The two founders have coined the
phrase "pet architecture," which is a style of small multi-functional
structures that make the most of limited space in densely developed cities
like Tokyo. The concept integrates need, improvisation and ingenuity. Momoyo
Kaijima has written several books and teaches at universities and schools of
architecture in Japan and in other countries around the world.

American architect Will Bruder has explored inventive architectural
solutions for more than 40 years. He is a craftsman in his concern for detail
and building processes, and a sculptor in his unique blending of space,
materials and light. As a self-trained architect, Will Bruder holds a
Bachelor of Fine Arts in sculpture supplemented by studies in structural
engineering, philosophy and art history followed by a full architectural
apprenticeship before he opened his own studio in 1974. Will Bruder has held
several teaching positions in North America and is a noted lecturer on the
subject of architecture, sustainability and urbanism.

Dutch Nathalie de Vries is one of the co-founding directors of MVRDV,
famous for its pursuit of radical methodical research on density and on
public realms. Projects of MVRDV are among others the design for the
Netherlands Pavilion at the Hannover World Expo 2000, the innovative business
park Flight Forum in Eindhoven, the Matsudai cultural centre and the Gyre
shopping centre in Japan, the iconic Mirador building in Madrid and the
Silodam building and Lloyd Hotel in Amsterdam. Currently projects are under
way in the Netherlands, Switzerland, Spain, Austria, France, England,
Albania, the USA, China and India.

Nathalie de Vries lectures and teaches throughout the world and takes
part in international juries. She has been guest professor at the TU Berlin
(2002-2004) and is the 2005 Morgenstern Visiting Critic at the IIT in
Chicago. She has also been teaching at the Berlage Institute in Rotterdam,
the ABK in Arnhem and the TU of Delft.

Kim Herforth Nielsen is founder and principal of the Danish studio 3XN,
and ever since he has been the driving force behind 3XN. Kim Herforth Nielsen
has received Denmark's highest architectural honor, the C.F. Hansen Medaille.
He is one of the three Nielsen-founders who started 3XN in 1986, and has been
involved in all the practice's major projects, including a.o. Kubus in
Berlin, Museum of Liverpool, 0restad College in Copenhagen, Muziekgebouw
Concert Hall in Amsterdam and the Danish Embassy in Berlin. Currently
projects are under development in Denmark, Ireland, Germany and the
Netherlands. Kim Herforth Nielsen is often called upon as a jury member in
international architectural competitions and as lecturer at art academies and
universities around the world.

Canadian born, Egyptian Magda Mostafa is Associate Professor of Design at
the Department of Architectural Engineering at Cairo University where she has
taught since 1996. Graduating from Cairo University her doctoral dissertation
focused on architectural design for children with special needs. In 2004, in
association with Progressive Architects, she completed the design of the
Advance School for Children with Autism in Qattemeya, Cairo. Magda Mostafa is
an active member of the Union of International Architects and represents UIA,
the International Union of Architects, on the jury.

Stefano Musso from Italy graduated in architecture in 1984, and he holds
a Ph.D. in Building and Environmental Rehabilitation. At present he is
professor at the Faculty of Architecture and Engineering at the University of
Genoa, Italy, teaching Architectural Restoration. As a scientific consultant,
Stefano Musso has contributed to several studies and surveys of ancient
monuments and settlements. He has published a large number of articles on the
subject of restoration. Stefano Musso is Vice President of the European
Association of Architectural Education and represents EAAE, the European
Association for Architectural Education, on the jury.

Keith Riddle represents VELUX on the jury. He is the general manager of
VELUX in Great Britain and Ireland. He holds as MA (Honours) in History from
the University of Edinburgh and Masters in Business Administration (MBA) at
the University of Durham. Keith Riddle was former Business Unit Director in
Diageo GB until he joined VELUX in 2003.

Altogether, jury has been composed to strike the right balance between
tradition, innovation, age, gender and geography as well as world experience
and multicultural orientation. A new jury is appointed for each Award in
order to allow a wide scope of daylight interpretations and concepts. UIA and
EAAE are represented on the jury every year.

The 2010 Award is the fourth edition of the International VELUX Award,
and the registration deadline is 1 March 2010. Students need to register to
be able to submit their project.

Get more information about the Award at iva.velux.com.

About VELUX

The VELUX Group creates better living environments with daylight and
fresh air through the roof. The VELUX product programme contains a wide range
of roof windows and skylights, along with solutions for flat roofs. The Group
also supplies many types of decoration and sun screening, roller shutters,
installation products, products for remote control and thermal solar panels
for installation in roofs. The VELUX Group, which has manufacturing companies
in 11 countries and sales companies in just under 40 countries, represents
one of the strongest brands in the global building materials sector and its
products are sold in most parts of the world. The VELUX Group has about
10,000 employees and is owned by VKR Holding A/S, a limited company wholly
owned by foundations and family. For more details, visit
www.velux.com.

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    For further information please contact:

    Lone Ellersgaard, Communications Manager
    Tel: +45-45-16-48-18
    press@velux.com

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For further information please contact: Lone Ellersgaard, Communications Manager, Tel: +45-45-16-48-18, press at velux.com